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LinkedIn can be very effective for your business when used properly and it all begins with your LinkedIn profile. Are you showing up in the search results? If not, you are missing out on new opportunities with potential clients.
In order to generate more sales through LinkedIn, you need to optimize your profile so people can easily find you. People need to know you’re a part of LinkedIn in order to connect with you. You need to figure out the most appropriate keywords to include in your profile so you will come up in search results. It’s best to avoid using words like ‘’Owner’’ or ‘’Founder.’’Instead, try to think of words your clients would use to search you.
It is also important to give prospects a reason to connect with you. It’s not enough to just show up in search results, you want to make people interested in your business. This starts with a compelling headline which grabs their attention and makes people want to click on your name. A good mix between an attention-grabbing statement and a couple of keywords is important. If you are a business that provides services to a local area, you may even want to include your location in your headline.
Make sure you have a professional headshot to complement your headline. When people don’t include a picture on their page, others may wonder if that person is still active on the site or if it could be a spammer. People want to know who they are connecting with. Without a profile image, people will be less likely to click on your name.
You can also include keywords in the summary section which should be client-focused. Begin the summary with a short bio, talk about past assignments and make the rest speak to your target market. Also, be sure to end your summary section with a call-to-action.
When connecting with people, always include a personal message, even if you don’t know the person and just want to expand your network of connections. You should also make it a point to accept connect invites, unless they appear spam-like.
Remember to follow up with new connections by thanking them for connecting with you. You can later offer them something of value, like a free sample of your product or service.
Use these tips to build a strong relationship with your LinkedIn network!
Author: A. Sarna
Source: Social Media Examiner
Using Instagram is a fairly simple process. Something catches your attention and you take a quick snapshot then share it with your networks. Since it’s mainly a mobile network, users are on frequently throughout the day for short periods.
Using this network for business is also easy although when marketing your brand, posting may require more thought. You need to define your products and services and share content and images with your following. It’s extremely important to be engaging and interact with your community.
Before advertising your brand, know exactly what you do. Choose which keywords are most appropriate for your line of work and decide on a kind of writing style for content that you publish.
Images always help and they can even be the deciding factor for consumers to use your products and services. Businesses on Instagram should post photos of events, staff members, office space and of course, their products. Sharing content related to charity and giving back to the community is also beneficial. You want to give people a glimpse at what you do behind the scenes. This is a more personal approach which can help small businesses move forward. Be sure to post creative and consistent content.
Like Twitter, Instagram uses hashtags to help their users find photos and content that interests them. You want to make sure that people can find you using the appropriate tags. You can also share content from Instagram to other networks like Twitter and Facebook.
Author: A. Sarna
Source: The 60 Second Marketer
Today many company websites are designed on a WordPress theme. WordPress is considered to be the top content management system available and is more affordable than ordering a custom template designed to your specifications.
Have you decided which theme is right for your business? If you know your audience well, you’ll also make an educated decision on what theme is best for your site.
Some WordPress themes are restrictive. This means that adding new features later on might be a complicated process. If you are planning on extending your theme, you should think about choosing a simple one that provides a variety of styles and layouts for pages.
When deciding on a theme, it’s always good to shop around. There are many themes to choose from. It’s worth spending some time searching on different sites for the theme that best suits your line of work. Since there are so many to choose from, it’s quite likely that you’ll find one which provides the features you’re looking for.
Before shopping around, a good suggestion is to build a list of the required features and the ‘nice to have’ ones. Pages that you’d require might include the about and contact pages. They are both essential for your online presence.
Often themes have reviews as well. Going through these reviews and finding ones that talk about the technical features of the theme and maybe even the user friendliness is the best way to go.
After choosing a plain simple layout, you will probably want to modify it later on adding a bit of a customized feel. Keep in mind your theme is representing your business.
Another good idea is to Google the theme authors name and find out what other themes they’ve created. Read up on what others thought about them. Most theme developers will have created many themes in the past, unless they are new to the game.
Make sure the theme you choose has good documentation. Good documentation should contain information on how to complete most theme functions. It could be on how to change the site colour or how to add in a new text section.
Website support is the most important. There are some theme developers who do not provide any support at all. Having good support or access to a developer is quite handy. Keep in mind that dealing with developers individually can be an additional expense.
Author: A. Sarna
Source: Stuffed Web
Do you know which kinds of posts generate the most leads? Some social media experts believe that posts which include photos will generate more user engagement. Others feel that plain text posts are the most effective way for companies to get their message across. It really all depends on what your fans are like. Some will prefer different kinds of posts, and it’s best to simply cater to your audience.
Facebook is now asking people to rate posts using a five-star scale. People will be rating the post on how interesting it was for them to read. Once Facebook collects feedback, they will use ratings to grow and improve content displayed in the News Feed section. Asking fans directly what they would like to see on your page is one of the best ways to determine what you should post.
Page admins need to determine how effective their posts are. Knowing your audience and what they want to read, will help shape future content planning.
It’s important to check the quality of the content you share on social media. Even without feedback, comments, shares and Likes will give you an idea of how good your posts are.
Recent data shows that mobile Twitter users check the social network more often than those using a computer and are also 60% more likely to follow 11 or more brands. It is important to make sure that all content posted on Twitter is easy to read, plain and simple, able to be shared and accessible to anyone on a mobile device. Many Twitter users provide links and encourage others to view their website and Facebook Page. If you’re one of those people, be sure to direct your followers to a mobile-friendly and responsive site.
Mobile Twitter users want quality tweets such as company promotions, product reviews and directions. Those who use mobile Twitter don’t have much time to waste on poor tweets with no links, photos or valuable content. The better the content, the more users will be engaged.
LinkedIn members are now able to upload images, documents, presentations and other kinds of files to their status updates. This new feature will allow users to visually showcase their professional stories on their profile and homepage to be shared with their connections.
Uploading content is simple for users. The process is quite similar to uploading files through e-mail. You will notice a paperclip icon on the right side of the share option. All you need to do is click on that icon, select the file you want and post. Another great feature is the URL sharing option. To share a link to a site or blog, simply paste the address into the share box. If you want a thumbnail from the site to appear with the link, click the small checkbox in the corner.
LinkedIn has enabled select company page admins to add images and other kinds of files to their page updates. The new features will be rolling out to personal users over the next few weeks, so not everyone will be able to access the paperclip feature right away.
Other LinkedIn changes include a simpler navigation bar, fresh profile layout, updated homepage design, and a revamped mobile app.
LinkedIn has been focusing on improving the site and making it easier to use for its members. The new navigation bar has been designed to simplify users’ on-site experience.
For example, the search bar has been relocated front and center, allowing users to quickly find what they are looking for. Scrolling over the profile image will give users a drop-down menu providing quick and easy access to account options and settings.
Using calls to action in your posts is an essential part of your social media marketing. Social media gets people talking and you and your business. It is a tool that allows businesses to engage with their audience in a cost-effective way. A call to action can be something like asking a question or encouraging feedback from a recent Facebook post. Inviting a fan to share your posts is another good example.
Another main focus should be to engage your following with fresh, frequent and quality content. If the content is good, people will be more inclined to sharing, commenting and liking it on Facebook and other social media platforms. Be generous with your content. Useful content will separate your from your competition.
Even great content can sometimes be missed on social media, so offering subscriptions will ensure your content gets seen. Delivering daily or weekly newsletters to your subscriber’s inbox is quite effective.
Author: A. Sarna
Source: Social Media Examiner
Are you a blogger? Do you have unique, fresh content to share with your readers? There are different areas on your blog that you can introduce readers to calls to action such as free trials in the footer section. If you publish a newsletter, you can also interest people in signing up for it on the sidebar or in a top bar section.
While reading a blog post, your readers may not notice a header or sidebar. If they are impressed by the content and your writing style, then they may want to find a sign-up section for your newsletter. One major tip is to place opt-in forms in different locations throughout the site and blog.
Creating free and downloadable content is also a key attraction. They say free content is a lead generator. It’s important to use calls to action that are relevant to your target audience.
When you create a popup form that appears as soon as someone clicks on your site, you’re going to draw more attention to it. Popups are now widely used today. Some people may find them to be annoying or spam-like, however, if they are easy to close, most people won’t make an issue out of it.
It is important to set some time aside and review this kind of marketing strategy to see if it is effective for your business.