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	<title>Ottawa SEO / SEM - Search Engine Optimization &#38; Search Engine Marketing &#187; SEO Discussion</title>
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		<managingEditor>stephen@salientmarketing.com ()</managingEditor>
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			<title>Ottawa SEO / SEM - Search Engine Optimization &#38; Search Engine Marketing</title>
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		<item>
		<title>Big Business SEO</title>
		<link>http://www.salientmarketing.com/resource-category/seo-guides-for/seo-for-real-estate-agents/big-business-seo/</link>
		<comments>http://www.salientmarketing.com/resource-category/seo-guides-for/seo-for-real-estate-agents/big-business-seo/#comments</comments>
		<pubDate>Sun, 03 Aug 2008 14:41:43 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
				<category><![CDATA[SEO For Real Estate Agents]]></category>
		<category><![CDATA[another category]]></category>
		<category><![CDATA[h. Search Engine Optimization Approach]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/seo-guides-for/big-business-seo/</guid>
		<description><![CDATA[It probably took quite some time for you to build your business to the size that it is today. You started with obtaining your own real estate license, learned the ropes and became a successful agent.
You then took the next logical step and studied for your broker’s license. Once you passed the test, you looked [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Search Marketing for Car Dealerships</title>
		<link>http://www.salientmarketing.com/resource-category/seo-discussion/ottawa-seo/search-marketing-for-car-dealerships-seo-success-story/</link>
		<comments>http://www.salientmarketing.com/resource-category/seo-discussion/ottawa-seo/search-marketing-for-car-dealerships-seo-success-story/#comments</comments>
		<pubDate>Sun, 09 Mar 2008 15:16:14 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
				<category><![CDATA[Ottawa SEO - Search Engine Optimization in Ottawa]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/seo-discussion/ottawa-seo/search-marketing-for-car-dealerships-seo-success-story/</guid>
		<description><![CDATA[Sterling Ford &#8211; Ottawa&#8217;s second largest Ford dealer
 http://www.sterlingford.ca
Their issues:
- very few online leads
- site was in frames so their web site wasn&#8217;t visible to search engines
What we did:
- redesigned web site
- Optimized web site &#8211; adjusted titles, content and coding
- made sure to link their web site in prominent directories like http://www.ottawakiosk.com to get [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Marketing for Furniture Stores</title>
		<link>http://www.salientmarketing.com/resource-category/seo-discussion/ottawa-seo/search-marketing-for-furniture-stores-seo-success-story/</link>
		<comments>http://www.salientmarketing.com/resource-category/seo-discussion/ottawa-seo/search-marketing-for-furniture-stores-seo-success-story/#comments</comments>
		<pubDate>Sun, 09 Mar 2008 15:14:25 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
				<category><![CDATA[Ottawa SEO - Search Engine Optimization in Ottawa]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/seo-discussion/ottawa-seo/search-marketing-for-furniture-stores-seo-success-story/</guid>
		<description><![CDATA[Johnson&#8217;s Antiques
- 6,000 sq. foot antique furniture store in Cornwall. One of the largest in South Eastern Ontario
- doesn&#8217;t want to sell online&#8230; wants in store traffic
- wants to update site to lower cost but maintain proper positioning
Google ranking for the following keywords:
Ottawa antiques:
 http://www.google.com/search?hl=
en&#38;q=ottawa+antiques&#38;btnG=Google+Search
Ottawa antique furniture:
 http://www.google.com/search?hl=
en&#38;q=ottawa+antique+furniture&#38;btnG=Search
Ontario antique furniture:
 http://www.google.com/search?hl=en
&#38;q=ontario+antique+furniture&#38;btnG=Search
Toronto antique furniture:
 http://www.google.com/search?hl=en
&#38;q=toronto+antique+furniture&#38;btnG=Search
Montreal antique [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Marketing for Scuba Stores</title>
		<link>http://www.salientmarketing.com/resource-category/seo-discussion/ottawa-seo/search-marketing-for-scuba-stores-seo-success-story/</link>
		<comments>http://www.salientmarketing.com/resource-category/seo-discussion/ottawa-seo/search-marketing-for-scuba-stores-seo-success-story/#comments</comments>
		<pubDate>Sun, 09 Mar 2008 15:12:55 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
				<category><![CDATA[Ottawa SEO - Search Engine Optimization in Ottawa]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/seo-discussion/ottawa-seo/search-marketing-for-scuba-stores-seo-success-story/</guid>
		<description><![CDATA[Sharky&#8217;s Scuba Supply &#8211; Ottawa&#8217;s largest Scuba Diving Store
- doesn&#8217;t want to sell online
- want to get people in store and registering for training courses
- want internal staff to update the web site (lower cost of ownership)
Google ranking for:
Ottawa Scuba:
 http://www.google.com/search?q=ottawa+scuba
&#38;sourceid=navclient-ff&#38;ie=UTF-8&#38;rlz=1B3GGGL_enCA214CA214
Ottawa Scuba Diving:
 http://www.google.com/search?hl=en&#38;rlz=
1B3GGGL_enCA214CA214&#38;q=ottawa+scuba+diving&#38;btnG=Search
Scuba Diving Ottawa
 http://www.google.com/search?q=scuba+diving+ottawa
&#38;sourceid=navclient-ff&#38;ie=UTF-8&#38;rlz=1B3GGGL_enCA214CA214
Results:
- more traffic in store
- less call for information [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Ranking and Traffic</title>
		<link>http://www.salientmarketing.com/resource-category/seo-discussion/google-ranking-and-traffic/</link>
		<comments>http://www.salientmarketing.com/resource-category/seo-discussion/google-ranking-and-traffic/#comments</comments>
		<pubDate>Sun, 09 Mar 2008 15:08:00 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
				<category><![CDATA[SEO Discussion]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/seo-discussion/google-ranking-and-traffic/</guid>
		<description><![CDATA[I wanted to start this topic because I&#8217;m getting tired of hearing Ottawa businesses who say they have top rankings in Google, only to find out that they are top ranked with just their business name. Of course you may be top ranked with your business name BUT:
How many people know your name and search [...]]]></description>
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		<slash:comments>0</slash:comments>
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