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Over the number of years we have noticed an increase in the number of inquiries for search marketing in Ottawa, especially from small businesses who have typically not cared for it. Are small businesses benefiting from online search traffic (ie. through Google)? Post your experience here with relevant details such as your rank on search engines for certain keywords as related to traffic online and offline traffic to their businesses.
Sterling Ford – Ottawa’s second largest Ford dealer
http://www.sterlingford.ca
Their issues:
- very few online leads
- site was in frames so their web site wasn’t visible to search engines
What we did:
- redesigned web site
- Optimized web site – adjusted titles, content and coding
- made sure to link their web site in prominent directories like http://www.ottawakiosk.com to get some page rank or Google trust
Results:
Wonderful ranking on google for keywords that people actually use.
Top 5 ranking on Google for:
Ford Ottawa – http://www.google.com/search?hl=en&rlz=
1B3GGGL_enCA214CA214&q=ford+ottawa&btnG=Search
Ottawa ford – http://www.google.com/search?q=ottawa+
ford&sourceid=navclient-ff&ie=UTF-8&rlz=1B3GGGL_enCA214CA214
Johnson’s Antiques
- 6,000 sq. foot antique furniture store in Cornwall. One of the largest in South Eastern Ontario
- doesn’t want to sell online… wants in store traffic
- wants to update site to lower cost but maintain proper positioning
Google ranking for the following keywords:
Ottawa antiques:
http://www.google.com/search?hl=
en&q=ottawa+antiques&btnG=Google+Search
Ottawa antique furniture:
http://www.google.com/search?hl=
en&q=ottawa+antique+furniture&btnG=Search
Ontario antique furniture:
http://www.google.com/search?hl=en
&q=ontario+antique+furniture&btnG=Search
Toronto antique furniture:
http://www.google.com/search?hl=en
&q=toronto+antique+furniture&btnG=Search
Montreal antique furniture:
http://www.google.com/search?hl=en
&q=montreal+antique+furniture&btnG=Search
Results:
- business every week off the internet. Conversion of internet traffic into in-store visits from Ottawa, Toronto, Montreal.
- Owner used to be uninterested in Internet but now makes it one of his number one priorities
- web site is now over 3,000 pages and growing
Sharky’s Scuba Supply – Ottawa’s largest Scuba Diving Store
- doesn’t want to sell online
- want to get people in store and registering for training courses
- want internal staff to update the web site (lower cost of ownership)
Google ranking for:
Ottawa Scuba:
http://www.google.com/search?q=ottawa+scuba
&sourceid=navclient-ff&ie=UTF-8&rlz=1B3GGGL_enCA214CA214
Ottawa Scuba Diving:
http://www.google.com/search?hl=en&rlz=
1B3GGGL_enCA214CA214&q=ottawa+scuba+diving&btnG=Search
Scuba Diving Ottawa
http://www.google.com/search?q=scuba+diving+ottawa
&sourceid=navclient-ff&ie=UTF-8&rlz=1B3GGGL_enCA214CA214
Results:
- more traffic in store
- less call for information on courses… just course bookings
- customers come into store with printouts of the equipment they want to buy
