b. Define Your Goals - Real Estate SEO
What is the most important thing to a real estate agent’s web site? It’s traffic… since traffic leads to consideration which leads to a lead which leads to a sale. You could have the most beautiful web site but without traffic you have nothing. It’s like creating a TV commercial without being able to show it on TV.
In this chapter you’ve learned the following:
- Define your online goals before you design your website.
- Start slowly and steadily increase your SEO techniques.
- Have a plan in place to handle your increased amount of leads.
- An informative website is key to SEO.
- Before you can make your website informative, you need to gather some information yourself.
- Why Internet leads can be better than walk-ins.
- Focus on your website before you focus on your search engine positioning.
