d. Email Marketing For Real Estate Agents
Real estate email marketing is an excellent way to keep in touch with your prospective and current clients. Make sure that you provide value… and not your perceived value, otherwise your email will end up unread and trashed.
In this chapter you learned the following:
- The importance of a user focused site.
- How to analyze your existing site.
- What to consider when building your site from scratch.
- How surveys will help you to learn what your site viewers are looking for.
- The importance of compelling content.
- The effective use of articles and blogs.
- How email marketing can boost your popularity and get more leads.
- How SEO can make your site a lead generating machine.
- The importance of email links.
- How to launch an email marketing campaign.
- Using opt-ins to add to your email marketing list.
- How to write a newsletter.
- The importance of speaking in plain language.
- Using freebies to get more leads.
- Revamping the Request Information Form.
- Additional ways to use surveys
- Why it’s important to have free reports.
