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	<title>Ottawa SEO / SEM - Search Engine Optimization &#38; Search Engine Marketing &#187; a. Introduction to Real Estate SEO</title>
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		<title>Overview: Search Engine Optimization (SEO)</title>
		<link>http://www.salientmarketing.com/resource-category/seo-guides-for/seo-for-real-estate-agents/overview-search-engine-optimization-seo/</link>
		<comments>http://www.salientmarketing.com/resource-category/seo-guides-for/seo-for-real-estate-agents/overview-search-engine-optimization-seo/#comments</comments>
		<pubDate>Mon, 17 Mar 2008 17:02:19 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
				<category><![CDATA[a. Introduction to Real Estate SEO]]></category>
		<category><![CDATA[SEO For Real Estate Agents]]></category>

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		<description><![CDATA[Once upon a time, long before the advent of the Internet, a person just like you had a great idea for a service to sell. It didn’t matter that others had the same idea and had already begun to capitalize on it. This person just knew that he could do a much better job at [...]]]></description>
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		</item>
		<item>
		<title>What is SEO?</title>
		<link>http://www.salientmarketing.com/resource-category/seo-guides-for/seo-for-real-estate-agents/what-is-seo/</link>
		<comments>http://www.salientmarketing.com/resource-category/seo-guides-for/seo-for-real-estate-agents/what-is-seo/#comments</comments>
		<pubDate>Mon, 17 Mar 2008 17:01:33 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
				<category><![CDATA[a. Introduction to Real Estate SEO]]></category>
		<category><![CDATA[SEO For Real Estate Agents]]></category>

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		<description><![CDATA[SEO or Search Engine Optimization is exactly what the term sounds like. It’s a series of techniques designed to help move your web site off the 50th search result page to the top of the first page where it belongs. You’ve heard the term, “first come, first served”. If your web site is at the [...]]]></description>
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		</item>
		<item>
		<title>How Does SEO Work?</title>
		<link>http://www.salientmarketing.com/resource-category/seo-guides-for/seo-for-real-estate-agents/how-does-seo-work/</link>
		<comments>http://www.salientmarketing.com/resource-category/seo-guides-for/seo-for-real-estate-agents/how-does-seo-work/#comments</comments>
		<pubDate>Mon, 17 Mar 2008 17:01:00 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
				<category><![CDATA[a. Introduction to Real Estate SEO]]></category>
		<category><![CDATA[SEO For Real Estate Agents]]></category>

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		<description><![CDATA[SEO works by driving targeted traffic to your business website. If you are an independent broker and are the company’s only employee, then you are mainly just competing with other companies in your area, which is a difficult task in itself. If you are an agent working for a large firm, you are not just [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Understanding SEO Terminology</title>
		<link>http://www.salientmarketing.com/resource-category/seo-guides-for/seo-for-real-estate-agents/understanding-seo-terminology/</link>
		<comments>http://www.salientmarketing.com/resource-category/seo-guides-for/seo-for-real-estate-agents/understanding-seo-terminology/#comments</comments>
		<pubDate>Mon, 17 Mar 2008 16:59:54 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
				<category><![CDATA[a. Introduction to Real Estate SEO]]></category>
		<category><![CDATA[SEO For Real Estate Agents]]></category>

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		<description><![CDATA[One of the first steps in SEO is to design your website to target a particular audience, in this case those who are interested in buying or selling real estate in your region. Search Engine Optimization employs three basic concepts, those being text, links and increasing the popularity of your web site, all of which [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Bother With SEO</title>
		<link>http://www.salientmarketing.com/resource-category/seo-guides-for/seo-for-real-estate-agents/why-bother-with-seo-2/</link>
		<comments>http://www.salientmarketing.com/resource-category/seo-guides-for/seo-for-real-estate-agents/why-bother-with-seo-2/#comments</comments>
		<pubDate>Sun, 16 Mar 2008 23:44:58 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
				<category><![CDATA[a. Introduction to Real Estate SEO]]></category>
		<category><![CDATA[SEO For Real Estate Agents]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/why-bother-with-seo-2/</guid>
		<description><![CDATA[You may be thinking to yourself that SEO is going to take a lot of effort to be effective and you are absolutely right. So, why should you even bother? After all, your sales are pretty good and your referrals are more than enough to keep your profits up so why fix what isn’t broken? [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web Content and SEO</title>
		<link>http://www.salientmarketing.com/resource-category/seo-guides-for/seo-for-real-estate-agents/intro-to-seo/web-content-and-seo/</link>
		<comments>http://www.salientmarketing.com/resource-category/seo-guides-for/seo-for-real-estate-agents/intro-to-seo/web-content-and-seo/#comments</comments>
		<pubDate>Sun, 09 Mar 2008 16:56:32 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
				<category><![CDATA[a. Introduction to Real Estate SEO]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/intro-to-seo/web-content-and-seo/</guid>
		<description><![CDATA[When search engines look to retrieve information, their biggest consideration is the text on the web site. This includes text that is both visible and invisible. Although your web site may be filled with text, if it is not properly instituted, the engines won’t recognize it so your 10,000 word web site, might as well [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web Site Links</title>
		<link>http://www.salientmarketing.com/resource-category/seo-guides-for/seo-for-real-estate-agents/intro-to-seo/web-site-links/</link>
		<comments>http://www.salientmarketing.com/resource-category/seo-guides-for/seo-for-real-estate-agents/intro-to-seo/web-site-links/#comments</comments>
		<pubDate>Sun, 09 Mar 2008 16:55:54 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
				<category><![CDATA[a. Introduction to Real Estate SEO]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/intro-to-seo/web-site-links/</guid>
		<description><![CDATA[Links to your web site are another important aspect of SEO. Links increase your exposure to the search engines, leading to them to your web site and also giving them more information about the type of business your web site reflects. Because of that the inbound links to your site need to be related to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web Site Popularity</title>
		<link>http://www.salientmarketing.com/resource-category/seo-guides-for/seo-for-real-estate-agents/intro-to-seo/web-site-popularity/</link>
		<comments>http://www.salientmarketing.com/resource-category/seo-guides-for/seo-for-real-estate-agents/intro-to-seo/web-site-popularity/#comments</comments>
		<pubDate>Sun, 09 Mar 2008 16:55:34 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
				<category><![CDATA[a. Introduction to Real Estate SEO]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/intro-to-seo/web-site-popularity/</guid>
		<description><![CDATA[The popularity of a website is a key focus of SEO. Naturally you want your web site to be a popular tool for your clients. While this is important to please the people who view your web site, it’s more important to please the search engines that bring your site to the attention of the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Bother With SEO</title>
		<link>http://www.salientmarketing.com/resource-category/seo-guides-for/seo-for-real-estate-agents/intro-to-seo/why-bother-with-seo/</link>
		<comments>http://www.salientmarketing.com/resource-category/seo-guides-for/seo-for-real-estate-agents/intro-to-seo/why-bother-with-seo/#comments</comments>
		<pubDate>Sun, 09 Mar 2008 16:54:45 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
				<category><![CDATA[a. Introduction to Real Estate SEO]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/intro-to-seo/why-bother-with-seo/</guid>
		<description><![CDATA[You may be thinking to yourself that SEO is going to take a lot of effort to be effective and you are absolutely right. So, why should you even bother? After all, your sales are pretty good and your referrals are more than enough to keep your profits up so why fix what isn’t broken? [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Not Just Use Pay-Per-Click Ads?</title>
		<link>http://www.salientmarketing.com/resource-category/seo-guides-for/seo-for-real-estate-agents/intro-to-seo/why-not-just-use-pay-per-click-ads/</link>
		<comments>http://www.salientmarketing.com/resource-category/seo-guides-for/seo-for-real-estate-agents/intro-to-seo/why-not-just-use-pay-per-click-ads/#comments</comments>
		<pubDate>Sun, 09 Mar 2008 16:53:11 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
				<category><![CDATA[a. Introduction to Real Estate SEO]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/intro-to-seo/why-not-just-use-pay-per-click-ads/</guid>
		<description><![CDATA[Pay Per Click ads, or PPC, are those in which you pay a search engine a per click fee to recognize your ad which is then placed under the sponsored listings section of a search results page. Each time a person clicks on the ad, you pay a fee to that engine. As previously discussed, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Onpage Optimization vs. Offpage Optimization</title>
		<link>http://www.salientmarketing.com/resource-category/seo-guides-for/seo-for-real-estate-agents/intro-to-seo/onpage-optimization-vs-offpage-optimization/</link>
		<comments>http://www.salientmarketing.com/resource-category/seo-guides-for/seo-for-real-estate-agents/intro-to-seo/onpage-optimization-vs-offpage-optimization/#comments</comments>
		<pubDate>Sun, 09 Mar 2008 16:52:32 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
				<category><![CDATA[a. Introduction to Real Estate SEO]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/intro-to-seo/onpage-optimization-vs-offpage-optimization/</guid>
		<description><![CDATA[Onpage Optimization refers to the SEO techniques that you use on your web site. This includes updating keywords and phrases and removing those that are no longer viable. Updating content such as articles, blogs and other important information. If your site details property values and tax assessments in various areas of your region, then regularly [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Review: Introduction to Real Estate SEO</title>
		<link>http://www.salientmarketing.com/resource-category/seo-guides-for/seo-for-real-estate-agents/intro-to-seo/review-introduction-to-real-estate-seo/</link>
		<comments>http://www.salientmarketing.com/resource-category/seo-guides-for/seo-for-real-estate-agents/intro-to-seo/review-introduction-to-real-estate-seo/#comments</comments>
		<pubDate>Sun, 09 Mar 2008 16:51:23 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
				<category><![CDATA[a. Introduction to Real Estate SEO]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/intro-to-seo/review-introduction-to-real-estate-seo/</guid>
		<description><![CDATA[In this chapter you learned the following: Search Engine Optimization is required to get your website recognized by the search engine and onto the first page of search results. SEO works by using text, links and increasing the popularity of your website rather… keeping the web site fresh. It is beneficial for individual agents to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Not Just Use Pay-Per-Click Ads?</title>
		<link>http://www.salientmarketing.com/resource-category/seo-guides-for/seo-for-real-estate-agents/why-not-just-use-pay-per-click-ads-2/</link>
		<comments>http://www.salientmarketing.com/resource-category/seo-guides-for/seo-for-real-estate-agents/why-not-just-use-pay-per-click-ads-2/#comments</comments>
		<pubDate>Sat, 16 Feb 2008 23:43:32 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
				<category><![CDATA[a. Introduction to Real Estate SEO]]></category>
		<category><![CDATA[SEO For Real Estate Agents]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/why-not-just-use-pay-per-click-ads-2/</guid>
		<description><![CDATA[Pay Per Click ads, or PPC, are those in which you pay a search engine a per click fee to recognize your ad which is then placed under the sponsored listings section of a search results page. Each time a person clicks on the ad, you pay a fee to that engine. As previously discussed, [...]]]></description>
		<wfw:commentRss>http://www.salientmarketing.com/resource-category/seo-guides-for/seo-for-real-estate-agents/why-not-just-use-pay-per-click-ads-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Onpage Optimization vs. Offpage Optimization</title>
		<link>http://www.salientmarketing.com/resource-category/seo-guides-for/seo-for-real-estate-agents/onpage-optimization-vs-offpage-optimization-2/</link>
		<comments>http://www.salientmarketing.com/resource-category/seo-guides-for/seo-for-real-estate-agents/onpage-optimization-vs-offpage-optimization-2/#comments</comments>
		<pubDate>Sat, 16 Feb 2008 23:42:13 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
				<category><![CDATA[a. Introduction to Real Estate SEO]]></category>
		<category><![CDATA[SEO For Real Estate Agents]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/onpage-optimization-vs-offpage-optimization-2/</guid>
		<description><![CDATA[Onpage Optimization refers to the SEO techniques that you use on your web site. This includes updating keywords and phrases and removing those that are no longer viable. Updating content such as articles, blogs and other important information. If your site details property values and tax assessments in various areas of your region, then regularly [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chapter Review &#8211; Introduction to SEO</title>
		<link>http://www.salientmarketing.com/resource-category/seo-guides-for/seo-for-real-estate-agents/chapter-review-introduction-to-seo/</link>
		<comments>http://www.salientmarketing.com/resource-category/seo-guides-for/seo-for-real-estate-agents/chapter-review-introduction-to-seo/#comments</comments>
		<pubDate>Wed, 16 Jan 2008 23:40:12 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
				<category><![CDATA[a. Introduction to Real Estate SEO]]></category>
		<category><![CDATA[SEO For Real Estate Agents]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/chapter-review-introduction-to-seo/</guid>
		<description><![CDATA[In this chapter you learned the following: Search Engine Optimization is required to get your website recognized by the search engine and onto the first page of search results. SEO works by using text, links and increasing the popularity of your website It is beneficial for individual agents to create there own website to gain [...]]]></description>
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