We’ve covered just about all of the basic information that you need to know to help you begin to understand how SEO works. We’ve defined text, links, pay per click ads and the basics of online and off-line optimization. We’ve also discussed how and why you need to build a user focused site including content, articles and blogs and how to design your site to obtain more leads, using email links, newsletters, freebies and the information request form.
Larger real estate agencies have their to do lists and so do the smaller ones and hopefully by now you have formed concrete ideas that you can put into practice to begin the optimization of your website.
You should have a list of goals, both short term and long term, that you hope to achieve and have a roadmap that will help you to reach your goals that much more effectively.
It was important to explain all of that to you first so that it will be easier for you to start to utilize the techniques and understand what and why you are doing them.
Now its time for the next step that will further increase your understanding the intricacies of SEO. This includes a deeper look into links and effective off-line optimization for real estate agents.
In this chapter you learned the following:
- The importance of links.
- Why the relevance of links matter.
- Why you should consider reciprocal links.
- Different types of paid links and why you should consider them.
- The importance of offpage optimization
- How to study your competitor’s site.
- How to use their SEO technique to your advantage.
