By now you should have your search engine optimization well under way. It’s time to take a moment to pat yourself on the back and review what you have done.

Start by defining how your site is performing this month and begin to plan for the next month. The following worksheet will help you to do this.

Site Performance Work Sheet

Success Percentage of Opt-in Offers

Number of opt-in offers: _________

Number of captured email addresses: __________

Divide # of offers _____ by # of addresses = _______________
Success % of opt

Percentage of Site’s Phone In Leads

Number of Hits to Your Website: __________

Number of Phone Calls to Site’s Dedicated Line: _____________

Divide # of calls _____ by # of hits _____= ________________
% of Site’s Phone Leads

Site’s Total Lead Percentages

Total number of hits: ____________

Combined number of phone and opt-in leads: ____________

# of leads ________divided by # of hits ________ = ___________
Site’s Lead %
Site’s Conversion Percentage

Total number of all leads: __________

Total number of sales attributed to site: __________

# of leads _______ divided by # of sales _______ = _____________
Site’s Conversion %

Last month’s page ranking: _________

This month’s page ranking: __________

Has ranking improved? Yes_____ No____

If no, note potential
reasons:______________________________________________
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Number of visitors: This Month _______ Last Month_______

Have numbers increased? Yes _____ No_____

Keywords used this
month: ______________________________________________
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______________

Keywords used last
month: ______________________________________________
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_______________

If number of visitors have not increased or declined, remove this month’s keywords from list.

Most accessed page: __________________________________

Keywords and phrases contained on that page:
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_________

Using the keyword selector tool, what were last month’s most popular keywords:
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List potential article and blog topics for this month using last month’s most popular keywords:
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How many of my web pages are search engine indexed?:_________

How many inbound links does my site have: ___________________

Visit each site that has a link to yours to ensure that the links are operable. Record sites with inoperable links that need to be fixed:
____________________________________________________
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How many navigational links does my site have: ____________

Check to make sure all links are operable. Record broken links:
____________________________________________________
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List this next months goals:
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List methods to be used to achieve goals:
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This worksheet is a basic guide to keep track of your site’s progress for this month and to help you plan for the next month. Add any additional information that you feel will be helpful in achieving your SEO goals.