c. User Centric Website
As a real estate agent your web site should be targeted. Make sure to know your target audience and create a web site that addresses them. Whether you’re a community expert or a relocation expert or an investment expert, create a web site that speaks to what you offer. Remember that there are hundreds or thousands of competitors even in your city.
In this chapter you learned the following:
The importance of a user centric site.
How to analyze your existing site.
What to consider when building your site from scratch.
How surveys will help you to learn the information that your site viewers are looking for.
The importance of compelling content.
The effective use of articles and blogs
