A forum to voice your opinion and search engine marketing (SEM), search engine optimization (SEO), keyword research, web analytics and more. This section will cover general and advanced topics for generating consideration, leads and sales from your target audience.
SEO Discussion
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Ottawa SEO - Search Engine Optimization in Ottawa
Over the number of years we have noticed an increase in the number of inquiries for search marketing in Ottawa, especially from small businesses who have typically not cared for it. Are small businesses benefiting from online search traffic (ie. through Google)? Post your experience here with relevant details such as your rank on search engines for certain keywords as related to traffic online and offline traffic to their businesses.
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Sterling Ford - Ottawa’s second largest Ford dealer
http://www.sterlingford.ca
Their issues:
- very few online leads
- site was in frames so their web site wasn’t visible to search engines
Johnson’s Antiques
- 6,000 sq. foot antique furniture store in Cornwall. One of the largest in South Eastern Ontario
- doesn’t want to sell online… wants in store traffic
- wants to update site to lower cost but maintain proper positioning
Sharky’s Scuba Supply - Ottawa’s largest Scuba Diving Store
- doesn’t want to sell online
- want to get people in store and registering for training courses
- want internal staff to update the web site (lower cost of ownership)
I wanted to start this topic because I’m getting tired of hearing Ottawa businesses who say they have top rankings in Google, only to find out that they are top ranked with just their business name. Of course you may be top ranked with your business name BUT:
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