Learn the absolute basics of search engine optimization (SEO) for the real estate industry; the definitions, terminology and even why you should bother to focus on search engine optimization and positioning as a real estate agent.
Onpage Optimization refers to the SEO techniques that you use on your web site. This includes updating keywords and phrases and removing those that are no longer viable.
In this chapter you learned the following:
Pay Per Click ads, or PPC, are those in which you pay a search engine a per click fee to recognize your ad which is then placed under the sponsored listings section of a search results page.
Onpage Optimization refers to the SEO techniques that you use on your web site. This includes updating keywords and phrases and removing those that are no longer viable.
In this chapter you learned the following:
