85% of the searches for real estate in United States and Canada starts on the Internet. This means that real estate agents must compete for visitors to their web sites otherwise they will not be considered. Similar to most small businesses real estate professionals do not have good brand recognition. Unlike big brands Nike, Reebok and Walmart, a real estate agents name is probably relatively unknown. So how does a real estate agent need to get found online? They need to brand themselves to the most popular real estate searches for their city. This is a guide for search engine optimization for real estate agents.
In this chapter you learned the following:
Pay Per Click ads, or PPC, are those in which you pay a search engine a per click fee to recognize your ad which is then placed under the sponsored listings section of a search results page.
Onpage Optimization refers to the SEO techniques that you use on your web site. This includes updating keywords and phrases and removing those that are no longer viable.
In this chapter you learned the following:
