You can get found using your name but how many people actually search for your name. Make sure you are choosing the right real estate keywords to use in your web site because there are popular ones that home buyers and home sellers use. If you don’t know what they are, you may be wasting your marketing dollars.
By now you have a better understanding of the importance of keywords and the role that they play in SEO. Below this section are some sample keywords and phrases but as I said before, they are probably just a drop in the bucket once you really start thinking about them and writing them down.
So now you’ve brainstormed and come up keywords and phrases that you think will work well with your site. You have utilized the free keyword selector tools and come up with even more, paying close attention to their popularity.
In the world of search engines, the frequency of keywords will play a very important role. As we previously discussed in the last section, each segment of your site should focus on a different keyword so that a variety of people who are looking for different things will be able directed to your site.
Search engines are not only looking for relevance in key words and phrases. They are also looking for the popularity of the keywords. You might specialize in foreclosure properties and choose keywords that are relevant to that topic.
In this chapter you learned the following:
- The importance of keyword selection.
