c. User Centric Website

As a real estate agent your web site should be targeted. Make sure to know your target audience and create a web site that addresses them. Whether you’re a community expert or a relocation expert or an investment expert, create a web site that speaks to what you offer. Remember that there are hundreds or thousands of competitors even in your city.


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In this chapter you learned the following:

The importance of a user centric site.

How to analyze your existing site.


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