Client: MagnoliaSpa.com
Time Frame: 2000-present (5 years)
Role: Search Engine Marketing Consultant/Implementer
Company Description:

This leading Canadian e-tailer is an online provider of spa products, skin care products, bath products and sun care products from well-known brands such as Pevonia, Cellex-C, Peter Thomas Roth, and Peau Vive. In operation since 1998, this online merchant now provides it’s products internationally and carries well over 500 products in inventory.

Briefly, Search engine optimization activities include:

• evaluation of target markets through search engine keyword market research
• evaluation of product brand recognition through search engine keyword market research
• competitive analysis of market space
• log file analysis
• web design, web development and implementation of multiple e-commerce solutions
• creating and implementing cost effective lead generating search engine strategies
• customer relationship management through e-mail campaigns management
• implementation and management of pay-per-click search engine advertising
• reporting and analysis of traffic and conversion rates to measure ROI

Project Outcome:

1. Magnoliaspa.com ranked top 10 beauty sites along with Sephora.com and Nordstroms.com
   by e-blast
2. Magnoliaspa.com chosen as beauty supply distributor for Amazon beauty store
3. Magnoliaspa.com ranks well with high conversion keywords or keywords that result in a higher percentage of sales. Some of these keywords have greater that 19,000,000 competitive pages in Yahoo. Here is a chart showing Magnoliaspa.com’s search engine rankings for the month of September 2005.