Client: Technology Partnerships Canada
Time Frame: 2004-2005 (1 year)
Role: Search Engine Marketing Consultant/Implementer
Contract Through: Curam Group
Organization Description:
Technology Partnerships Canada (TPC) is a technology investment fund established to contribute to the achievement of Canada’s objectives: increasing economic growth, creating jobs and wealth, and supporting sustainable development. TPC advances and supports government initiatives by investing strategically in research, development and innovation in order to encourage private sector investment, and so maintain and grow the technology base and technological capabilities of Canadian industry. TPC also encourages the development of small and medium-sized enterprises (SMEs) in all regions of Canada.
Briefly, search engine optimization activities include:
- Re-branding exercise
- search engine keyword market research to streamline messaging
- competitive analysis of market space
- log file analysis
- site architecture reorganization
- web design, web development
- meta-tag creation
- search engine registration
- training of internal staff to maintain the web site
Project Outcome:
- Stakeholders (MP/Ministers, Media, Clients, other government departments, general public) were able to access information on the web site much more easily. All program aspects were highlighted in a clear, concise and easily accessible manner.
- Web presence was significantly increased dues to content segmentation and meta-tagging
- The Technology Partnerships Canada web site has a Page Rank of 6 and has 413 pages indexed into the Google database.
- Improved web site administration due to content management solution and
training
