Do you know which kinds of posts generate the most leads? Some social media experts believe that posts which include photos will generate more user engagement. Others feel that plain text posts are the most effective way for companies to get their message across. It really all depends on what your fans are like. Some will prefer different kinds of posts, and it’s best to simply cater to your audience.
Facebook is now asking people to rate posts using a five-star scale. People will be rating the post on how interesting it was for them to read. Once Facebook collects feedback, they will use ratings to grow and improve content displayed in the News Feed section. Asking fans directly what they would like to see on your page is one of the best ways to determine what you should post.
Page admins need to determine how effective their posts are. Knowing your audience and what they want to read, will help shape future content planning.
It’s important to check the quality of the content you share on social media. Even without feedback, comments, shares and Likes will give you an idea of how good your posts are.