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	<title>SEO / SEM - Search Engine Optimization &#38; Search Engine Marketing</title>
	<link>http://www.salientmarketing.com</link>
	<description></description>
	<pubDate>Mon, 24 Mar 2008 19:36:37 +0000</pubDate>
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		<copyright>&#xA9; </copyright>
		<managingEditor>stephen@salientmarketing.com ()</managingEditor>
		<webMaster>stephen@salientmarketing.com()</webMaster>
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		<itunes:category text="Society &amp; Culture"/>
		<itunes:owner>
			<itunes:name></itunes:name>
			<itunes:email>stephen@salientmarketing.com</itunes:email>
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			<title>SEO / SEM - Search Engine Optimization &#38; Search Engine Marketing</title>
			<link>http://www.salientmarketing.com</link>
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		<item>
		<title>Keyword Research Tools</title>
		<link>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/keyword-research-tools/</link>
		<comments>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/keyword-research-tools/#comments</comments>
		<pubDate>Sat, 22 Mar 2008 19:49:06 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
		
		<category><![CDATA[SEO For Real Estate Agents]]></category>

		<category><![CDATA[f. Real Estate Keywords]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/keyword-research-tools/</guid>
		<description><![CDATA[ By now you have a better understanding of the importance of keywords and the role that they play in SEO. Below this section are some sample keywords and phrases but as I said before, they are probably just a drop in the bucket once you reallystart thinking about them and writing them down.
You may [...]]]></description>
		<wfw:commentRss>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/keyword-research-tools/feed/</wfw:commentRss>
		</item>
		<item>
		<title>10 Keywords are Enough</title>
		<link>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/10-keywords-are-enough/</link>
		<comments>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/10-keywords-are-enough/#comments</comments>
		<pubDate>Sat, 22 Mar 2008 19:09:16 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
		
		<category><![CDATA[SEO For Real Estate Agents]]></category>

		<category><![CDATA[f. Real Estate Keywords]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/10-keywords-are-enough/</guid>
		<description><![CDATA[So now you’ve brainstormed and come up keywords and phrases that you think will work well with your site. You have utilized the free keyword selector tools and come up with even more, paying close attention to their popularity.
You might think it will be in your best interest to use as many of these keywords [...]]]></description>
		<wfw:commentRss>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/10-keywords-are-enough/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Frequency of Keywords – Use the 7% Rule</title>
		<link>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/frequency-of-keywords-%e2%80%93-use-the-7-rule/</link>
		<comments>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/frequency-of-keywords-%e2%80%93-use-the-7-rule/#comments</comments>
		<pubDate>Sat, 22 Mar 2008 19:08:31 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
		
		<category><![CDATA[SEO For Real Estate Agents]]></category>

		<category><![CDATA[f. Real Estate Keywords]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/frequency-of-keywords-%e2%80%93-use-the-7-rule/</guid>
		<description><![CDATA[In the world of search engines, the frequency of keywords will play a very important role. As we previously discussed in the last section, each segment of your site should focus on a different keyword so that a variety of people who are looking for different things will be able directed to your site.
Let’s say [...]]]></description>
		<wfw:commentRss>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/frequency-of-keywords-%e2%80%93-use-the-7-rule/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Real Estate Keywords Not To Pick</title>
		<link>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/real-estate-keywords-not-to-pick/</link>
		<comments>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/real-estate-keywords-not-to-pick/#comments</comments>
		<pubDate>Sat, 22 Mar 2008 19:08:02 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
		
		<category><![CDATA[SEO For Real Estate Agents]]></category>

		<category><![CDATA[f. Real Estate Keywords]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/real-estate-keywords-not-to-pick/</guid>
		<description><![CDATA[Search engines are not only looking for relevance in key words and phrases. They are also looking for the popularity of the keywords. You might specialize in foreclosure properties and choose keywords that are relevant to that topic.
Earlier I showed you how to use keyword selector tools to find out what keywords were popular during [...]]]></description>
		<wfw:commentRss>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/real-estate-keywords-not-to-pick/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Define Your Online Goals Overview</title>
		<link>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/define-your-online-goals-overview/</link>
		<comments>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/define-your-online-goals-overview/#comments</comments>
		<pubDate>Sat, 22 Mar 2008 18:59:11 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
		
		<category><![CDATA[SEO For Real Estate Agents]]></category>

		<category><![CDATA[b. Define Your Goals - Real Estate SEO]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/define-your-online-goals-overview/</guid>
		<description><![CDATA[Defining your online goals is the next big step. Chances are your definition of this will consist of three words; to make money. Of course this is your primary objective but in order to reach that ultimate goal you need to increase your web site exposure.
Your goals need to be broken down in writing. If [...]]]></description>
		<wfw:commentRss>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/define-your-online-goals-overview/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Sales</title>
		<link>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/sales/</link>
		<comments>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/sales/#comments</comments>
		<pubDate>Sat, 22 Mar 2008 18:58:04 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
		
		<category><![CDATA[SEO For Real Estate Agents]]></category>

		<category><![CDATA[b. Define Your Goals - Real Estate SEO]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/sales/</guid>
		<description><![CDATA[Real estate profits are based upon the commissions obtained through the sales of property. Your question now is how you can use your
website to help you garner more sales. Increasing sales by use of your website will consist of converting viewers into clients.
Figure out what your percentage of offline prospects, (walk-ins, or those responding to [...]]]></description>
		<wfw:commentRss>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/sales/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Information Highway</title>
		<link>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/information-highway/</link>
		<comments>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/information-highway/#comments</comments>
		<pubDate>Sat, 22 Mar 2008 18:57:31 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
		
		<category><![CDATA[SEO For Real Estate Agents]]></category>

		<category><![CDATA[b. Define Your Goals - Real Estate SEO]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/information-highway/</guid>
		<description><![CDATA[The Internet is called the information highway and in order to travel it effectively, you will need to gather some information yourself. The best place to start is at the website that you already have in place. Look at your website from the standpoint of your prospective clients.
Another important piece of information is finding out [...]]]></description>
		<wfw:commentRss>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/information-highway/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Need for Leads</title>
		<link>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/the-need-for-leads/</link>
		<comments>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/the-need-for-leads/#comments</comments>
		<pubDate>Sat, 22 Mar 2008 18:56:45 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
		
		<category><![CDATA[SEO For Real Estate Agents]]></category>

		<category><![CDATA[b. Define Your Goals - Real Estate SEO]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/the-need-for-leads/</guid>
		<description><![CDATA[No one has to tell you that getting qualified leads is essential to any real estate practice. Since you already know that, I won’t go into all the reason that you need leads. What I will do is make suggestions on how to use your site to get qualified leads.
First a dose of reality. Not [...]]]></description>
		<wfw:commentRss>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/the-need-for-leads/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Avoid Over Emphasis on SEO</title>
		<link>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/avoid-over-emphasis-on-seo/</link>
		<comments>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/avoid-over-emphasis-on-seo/#comments</comments>
		<pubDate>Sat, 22 Mar 2008 18:56:05 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
		
		<category><![CDATA[SEO For Real Estate Agents]]></category>

		<category><![CDATA[b. Define Your Goals - Real Estate SEO]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/avoid-over-emphasis-on-seo/</guid>
		<description><![CDATA[One of the main purposes of optimizing your website is to improve its position in the search engine rankings and thus on the search results page. While I encourage you to employ these techniques to achieve this, it’s important not to over emphasize your website’s position.
It won’t help you to have your site returned at [...]]]></description>
		<wfw:commentRss>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/avoid-over-emphasis-on-seo/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Overview: Search Engine Optimization (SEO)</title>
		<link>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/intro-to-seo/overview-search-engine-optimization-seo/</link>
		<comments>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/intro-to-seo/overview-search-engine-optimization-seo/#comments</comments>
		<pubDate>Mon, 17 Mar 2008 17:02:19 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
		
		<category><![CDATA[a. Introduction to Real Estate SEO]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/intro-to-seo/overview-search-engine-optimization-seo/</guid>
		<description><![CDATA[Once upon a time, long before the advent of the Internet, a person just like you had a great idea for a service to sell. It didn’t matter that others had the same idea and had already begun to capitalize on it. This person just knew that he could do a much better job at [...]]]></description>
		<wfw:commentRss>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/intro-to-seo/overview-search-engine-optimization-seo/feed/</wfw:commentRss>
		</item>
		<item>
		<title>What is SEO?</title>
		<link>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/intro-to-seo/what-is-seo/</link>
		<comments>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/intro-to-seo/what-is-seo/#comments</comments>
		<pubDate>Mon, 17 Mar 2008 17:01:33 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
		
		<category><![CDATA[a. Introduction to Real Estate SEO]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/intro-to-seo/what-is-seo/</guid>
		<description><![CDATA[SEO or Search Engine Optimization is exactly what the term sounds like. It’s a series of techniques designed to help move your web site off the 50th search result page to the top of the first page where it belongs. You’ve heard the term, “first come, first served”.
If your web site is at the top [...]]]></description>
		<wfw:commentRss>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/intro-to-seo/what-is-seo/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How Does SEO Work?</title>
		<link>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/intro-to-seo/how-does-seo-work/</link>
		<comments>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/intro-to-seo/how-does-seo-work/#comments</comments>
		<pubDate>Mon, 17 Mar 2008 17:01:00 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
		
		<category><![CDATA[a. Introduction to Real Estate SEO]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/intro-to-seo/how-does-seo-work/</guid>
		<description><![CDATA[SEO works by driving targeted traffic to your business website. If you are an independent broker and are the company’s only employee, then you are mainly just competing with other companies in your area, which is a difficult task in itself.
If you are an agent working for a large firm, you are not just dealing [...]]]></description>
		<wfw:commentRss>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/intro-to-seo/how-does-seo-work/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Understanding SEO Terminology</title>
		<link>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/understanding-seo-terminology/</link>
		<comments>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/understanding-seo-terminology/#comments</comments>
		<pubDate>Mon, 17 Mar 2008 16:59:54 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
		
		<category><![CDATA[SEO For Real Estate Agents]]></category>

		<category><![CDATA[a. Introduction to Real Estate SEO]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/understanding-seo-terminology/</guid>
		<description><![CDATA[One of the first steps in SEO is to design your website to target a particular audience, in this case those who are interested in buying or selling real estate in your region.
Search Engine Optimization employs three basic concepts, those being text, links and increasing the popularity of your web site, all of which will [...]]]></description>
		<wfw:commentRss>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/understanding-seo-terminology/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Why Bother With SEO</title>
		<link>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/why-bother-with-seo-2/</link>
		<comments>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/why-bother-with-seo-2/#comments</comments>
		<pubDate>Sun, 16 Mar 2008 23:44:58 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
		
		<category><![CDATA[SEO For Real Estate Agents]]></category>

		<category><![CDATA[a. Introduction to Real Estate SEO]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/why-bother-with-seo-2/</guid>
		<description><![CDATA[You may be thinking to yourself that SEO is going to take a lot of effort to be effective and you are absolutely right. So, why should you even bother?
After all, your sales are pretty good and your referrals are more than enough to keep your profits up so why fix what isn’t broken?
Think about [...]]]></description>
		<wfw:commentRss>http://www.salientmarketing.com/seo-guides-for/seo-for-real-estate-agents/why-bother-with-seo-2/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Lycos - 1994</title>
		<link>http://www.salientmarketing.com/search-engines-101/lycos-1994/</link>
		<comments>http://www.salientmarketing.com/search-engines-101/lycos-1994/#comments</comments>
		<pubDate>Sun, 09 Mar 2008 18:52:38 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
		
		<category><![CDATA[History of Search Engines]]></category>

		<category><![CDATA[Search Engines 101]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/search-engines-101/lycos-1994/</guid>
		<description><![CDATA[1994 was clearly a blockbuster year in the history of the search engine and  the theme of the spider and the Web couldn’t be any clearer with the birth  of Lycos at Pittsburgh’s Carnegie Mellon University in  July 1994.
Dr. Michael Mauldin, at CMU’s Center for Machine Translation, developed  Lycos, named for [...]]]></description>
		<wfw:commentRss>http://www.salientmarketing.com/search-engines-101/lycos-1994/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The WebCrawler - 1994</title>
		<link>http://www.salientmarketing.com/search-engines-101/the-webcrawler-1994/</link>
		<comments>http://www.salientmarketing.com/search-engines-101/the-webcrawler-1994/#comments</comments>
		<pubDate>Sun, 09 Mar 2008 18:49:57 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
		
		<category><![CDATA[History of Search Engines]]></category>

		<category><![CDATA[Search Engines 101]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/search-engines-101/the-webcrawler-1994/</guid>
		<description><![CDATA[By 1994 the Internet was the primary source of discussion at most computer  science programs. Things were no different at the University of Washington where  student Brian Pinkerton developed a small single-user application to find information  on the Web. At the encouragement of fellow students, Pinkerton built a web interface  to [...]]]></description>
		<wfw:commentRss>http://www.salientmarketing.com/search-engines-101/the-webcrawler-1994/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Yahoo - 1994</title>
		<link>http://www.salientmarketing.com/search-engines-101/yahoo-1994/</link>
		<comments>http://www.salientmarketing.com/search-engines-101/yahoo-1994/#comments</comments>
		<pubDate>Sun, 09 Mar 2008 18:49:30 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
		
		<category><![CDATA[History of Search Engines]]></category>

		<category><![CDATA[Search Engines 101]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/search-engines-101/yahoo-1994/</guid>
		<description><![CDATA[As the spread of the Internet and the Web took off exponentially, its use as  a social magnet grew with it. People – mostly students - began to create  pages of links to other web pages that interested them, so that friends and colleagues  could share them easily.
David Filo and Jerry Yang [...]]]></description>
		<wfw:commentRss>http://www.salientmarketing.com/search-engines-101/yahoo-1994/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Galaxy - 1994</title>
		<link>http://www.salientmarketing.com/search-engines-101/galaxy-1994/</link>
		<comments>http://www.salientmarketing.com/search-engines-101/galaxy-1994/#comments</comments>
		<pubDate>Sun, 09 Mar 2008 18:49:07 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
		
		<category><![CDATA[History of Search Engines]]></category>

		<category><![CDATA[Search Engines 101]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/search-engines-101/galaxy-1994/</guid>
		<description><![CDATA[Launched in January 1994, Galaxy.com was the first searchable  Internet directory. Galaxy was created as part of the Einet division at the MCC  Research Consortium at the University of Texas. The original initiative was to  develop tools for large-scale directory services to support electronic commerce.
The ownership of Galaxy has changed hands numerous [...]]]></description>
		<wfw:commentRss>http://www.salientmarketing.com/search-engines-101/galaxy-1994/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The birth of Excite - 1993</title>
		<link>http://www.salientmarketing.com/search-engines-101/the-birth-of-excite-1993/</link>
		<comments>http://www.salientmarketing.com/search-engines-101/the-birth-of-excite-1993/#comments</comments>
		<pubDate>Sun, 09 Mar 2008 18:48:43 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
		
		<category><![CDATA[History of Search Engines]]></category>

		<category><![CDATA[Search Engines 101]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/search-engines-101/the-birth-of-excite-1993/</guid>
		<description><![CDATA[The popular public search engine Excite began life as a project  called Architext created by six Stanford undergraduates in February  1993. Their idea was to use statistical analysis of word relationships in order  to provide more efficient searches through the large amount of information on  the Internet. Their project was fully [...]]]></description>
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		<title>The Web’s oldest existing search engine - 1993</title>
		<link>http://www.salientmarketing.com/search-engines-101/the-web%e2%80%99s-oldest-existing-search-engine-1993/</link>
		<comments>http://www.salientmarketing.com/search-engines-101/the-web%e2%80%99s-oldest-existing-search-engine-1993/#comments</comments>
		<pubDate>Sun, 09 Mar 2008 18:48:08 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
		
		<category><![CDATA[History of Search Engines]]></category>

		<category><![CDATA[Search Engines 101]]></category>

		<guid isPermaLink="false">http://www.salientmarketing.com/search-engines-101/the-web%e2%80%99s-oldest-existing-search-engine-1993/</guid>
		<description><![CDATA[A decade after Aliweb (www.aliweb.com)  was created in October 1993, the Web’s oldest search engine is still functioning,  albeit it nowhere near the standards of its modern-day successors.
Aliweb was developed by the United Kingdom’s Martijn Koster to provide  Archie-like functionality in a search engine for the web. Aliweb does not have  [...]]]></description>
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