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Demand represents the number of search engine queries in a given
month and in this scenario is representative of mindshare or consumer
brand awareness. For example, Home Depot, Inc. has a mindshare of
996,154 search engine queries with the keyword "Home Depot".
Wal-mart Stores, Inc. in comparison has a mindshare for the keyword
"Walmart" of 859,231 Internet searches.
** Fortune and Fortune 1000 are registered trademarks
of Fortune magazine, a division of Time Warner. Salient Marketing
has no relationship or affiliation with Fortune Magazine and Time
Inc.
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