Mindshare and Brand Recognition of Fortune 1000 Companies
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fortune 1000 companies
Fortune 1000 is a reference of the 1000 largest American public
companies in the United States, and is maintained by Fortune magazine.
In this market reseach report we examine the mindshare or consumer
brand recognition of the brands of these Fortune 1000 companies.
Mindshare is a gauge of consumer awareness of your product, brand
or company.
To determine mindshare for the Fortune 1000 companies, we gathered
consumer demand data through search engines using their brand name
or company name; simply, how many times their names were searched
for on the Internet using search engines within a given month. The
benefits of this market research are that the respondents are unbiased
and uncohersed.
The following is a summary of the top 30 Fortune 1000 companies
with the greatest mindhare for October 2005. Click here to view
the complete Fortune 1000
market report.
| # |
Company |
Keyword (?) |
Demand (?) |
| 1 |
Google Inc |
Google |
3,690,598 |
| 2 |
Yahoo, Inc |
Yahoo |
3,327,692 |
| 3 |
eBay Inc |
eBay |
3,155,897 |
| 4 |
Home Depot, Inc. |
Home Depot |
996,154 |
| 5 |
Wal-Mart Stores, Inc. |
WalMart |
859,231 |
| 6 |
Lowe's Companies, Inc. |
Lowes |
725,043 |
| 7 |
Amazon.com Inc. |
Amazon.com |
679,573 |
| 8 |
Sears, Roebuck & Co |
Sears |
657,094 |
| 9 |
Southwest Airlines Co. |
Southwest Airlines |
632,991 |
| 10 |
Best Buy Co., Inc. |
Best Buy |
600,427 |
| 11 |
The Walt Disney Company |
Disney |
475,128 |
| 12 |
Bank of America Corporation |
Bank of America |
420,256 |
| 13 |
Circuit City Stores, Inc. |
Circuit City |
399,060 |
| 14 |
American Airlines - AMR |
American Airlines |
398,889 |
| 15 |
Dell, Inc |
Dell |
339,402 |
| 16 |
UAL Corporation(United Airlines) |
United Airlines |
328,889 |
| 17 |
Verizon Communications |
Verizon |
326,325 |
| 18 |
United Parcel Service of America, Inc |
UPS |
326,068 |
| 19 |
Costco Wholesale Corp. |
Costco |
298,974 |
| 20 |
Continental Airlines, Inc |
Continental Airlines |
294,872 |
| 21 |
Office Depot, Inc. |
Office Depot |
287,179 |
| 22 |
Northwest Airlines Corporation |
Northwest Airlines |
259,487 |
| 23 |
Ford Motor Company |
Ford |
248,205 |
| 24 |
Microsoft Corporation |
Microsoft |
239,231 |
| 25 |
Staples, Inc. |
Staples |
238,462 |
| 26 |
Harley-Davidson Inc |
Harley Davidson |
233,077 |
| 27 |
Toys R Us, Inc. |
Toys R Us |
199,573 |
| 28 |
Comcast Corporation |
Comcast |
179,744 |
| 29 |
Nextel Communications Inc |
Nextel |
167,094 |
| 30 |
Nike Inc. |
Nike |
158,205 |
* Demand - the number of searches of the keyword
in a given month
** Fortune and Fortune 1000 are registered trademarks of Fortune
magazine, a division of Time Warner. Salient Marketing has no relationship
or affiliation with Fortune Magazine and Time Inc.
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