Keyword Market Research
home >
marketing services
> keyword market research
Using the wrong keywords leads to elevated levels of unqualified
traffic, higher costs and lower conversion rates. Though keyword
market research we can determine what people are typing into search
engines and evaluate that market demand. This consumer market demand
can also translate into offline initiatives as online can reflect
consumer activities offline, in many industries.
You can define the traffic demographic that your web site attracts,
simply by changing the content of your web site. Since this is the
case, you can optimize your content to drive visitors that are more
easily converted into customers.
The Salient Marketing keyword market research process consists
of three main phases; keyword analysis, competitive anaysis and
strategic recommendations.
The premise of the first phase of keyword research and consultation
is to help determine the market segments that have demand and what
our clients will have to implement on their web sites to attain
that market.
Knowledge of consumer demand empowers better decision making support
online and possibly offline as well. Keyword research will show
demand/month information, information supply metrics and what competitors
are paying for relevant traffic from search engine advertising.
Competitive analysis will help to determine the level of effort
required inorder to compete or rank appropriately on search engines
and achieve lead generation or sales objectives. During the competitive
analysis phase Salient Marketing examines the top 10 competitors
with respect to each keyword. Our evaluation criteria includes Page
Rank analysis, content analysis, and an advertising analysis.
Based on the keyword research and competitive intelligence Salient
Marketing can provide strategic best practice approaches for search
engine positioning and real tactical recommendations that touch
on the following:
- Design best practices (ie. flash, frames)
- Style sheet usage
- HTML programming (ie. use of javascript, keyword links, tags,
etc.)
- Usability practices (ie. golden triangle, above the fold, etc.)
- Link popularity and community building activities
- Content architecture, copywriting and sitemap
|
