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A Pay per click (also known as Pay per Ranking, Pay per Placement
or Pay per Position) search engine enables you to list your site at the top of
the search engine results by paying for your ranking position. This type of web
marketing initiative is considered search engine advertising and is distinctly
different from Natural search engine positioning.
With PPC advertising, you only pay when a searcher or potential
visitor clicks on your listing and connects to your site. You don’t pay to list,
or for the impression of your ad; you only pay for clicks or click-troughs – as
implied by the name pay-per-click.
You list your website by selecting keywords that refer to your product or service.
For each keyword you determine how much you are willing to spend. The amount you
spend per click is based on an auction or bid system. The higher you bid the higher
you will appear in the search results.
Pay per click search engines usually combine paid listings with unpaid listings
to ensure any given search produces sufficient results. Typically, unpaid listings
(also known in the industry as ‘natural search engine results”) are provided by
another search engine content providers such as Inktomi,
Google
or the DMOZ
project.
Potential pay-per-click applications include:
Please feel free to read on about and find out how Salient Marketing can make a
difference in your pay-per-click campaign or increasing lead generation through
the web:
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