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Overture, a wholly owned subsidiary of Yahoo!,
Inc., is a global leader in commercial search services on the Internet, providing
new and more powerful ways for businesses and customers to connect online. Overture
pioneered commercial search by aligning the interests of consumers, its more than
100,000 active, paying advertisers and its distribution partners, including Yahoo!,
MSN
and CNN. Overture offers a full suite of Internet search products and search-related
services.
Overture’s Web-based marketplace provides consumers quality search results;
supplies advertisers with a cost-effective medium to drive targeted leads to their
Web sites; and offer its distribution network a meaningful, revenue-generating
search capability.
Overture is based in Pasadena, Calif., with U.S.
offices in New York, Chicago, and Palo Alto, Calif. The headquarters for Overture's
non-U.S. business is in Ireland, with
offices across Europe, Asia and Australia.
Overture, formerly GoTo.com, was founded in September 1997 by Bill Gross’ Idealab.
In June 1998, the company launched its Pay-For-Performance
search service to enable advertisers to bid for search result placement on specific
keywords relevant to their businesses. One year later, the company completed the
initial public offering of its common stock, which commenced trading on the Nasdaq
Stock Market. On October 7, 2003 Yahoo! Inc. acquired Overture, which now operates
as a wholly owned subsidiary of Yahoo!.
Web site: http://www.overture.com
Click here to find out more about our process for pay
per click management.
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