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ClickTracks
was designed because of our frustration with existing web site analysis
tools. They found the lists of numbers and 3D charts generated from
other products like WebTrends, while useful and no doubt the product
of extensive development over the years, somehow lacking. Spending
hour upon hour trying to understand web site visitors and how they
use and navigate a site was a motivating experience—there
had to be a better way!
- ClickTracks is faster than traditional log analysis, especially
on very large log files.
- ClickTracks shows visitor navigation directly on pages of the
site itself; with traditional log analysis, visitor navigation
must be inferred.
- ClickTracks allows a variety of types of visitor labeling and
sophisticated analysis of labeled groups to be performed in moments;
while this can be done with traditional log analysis, it is far
more difficult.
- ClickTracks has simple licensing, and while ClickTracks is
less expensive than traditional log analysis for a single site,
it is far less expensive for the analysis of multiple sites.
ClickTracks provides comparative web analytics in a visual interface
at an affordable price point. Other web analytics solutions want
you to be a web metrics psychic, articulating all of your questions
in code before looking at the first report. Not ClickTracks. We
realize that questions naturally lead to other questions, and make
it easy for you to find answers without waiting forever for results.
Visitor Behavior Revealed
ClickTracks reveals WHY visitors do WHAT they do: From its visual
interface to the ease with which marketers can compare and contrast
groups of visitors, getting to the WHY behind the WHAT is easy!
Search Engine Intuition
Understand search engine and paid campaign visitors: ClickTracks
shows analysis beyond the clickthrough, showing which campaigns
are performing well, and which ones need tweaking.
Extreme ROI
Determine marketing campaign ROI: Figuring out ROI, ROAS, and deciding
what changes to make to a campaign is simple. Importing Google,
Overture campaign and shopping cart data is effortless.
Eliminate Guesswork and Measure Success
Wondering which page or page element is more likely to lead to a
conversion? Let ClickTracks (and your visitors) show you the answer,
right on your own site!
Visitor Segmentation
Group visitors who share certain criteria, then see how they behave
similarly (and differently) from other visitors. From campaign to
clickthrough to checkout, you'll see what they're up to.
Please feel free to read on about different web analytics software
vendors:
Salient Marketing can help you understand how to evaluate your
web analytics (what your visitors are doing on your site), select
the performance metrics that matter and make the information from
your log files actionable. Stop guessing about what your visitors
are doing; understand it and convert more visitors into customers.
The integration of our metrics services with our search engine
optimization services and our pay-per-click management services
- all managed by the same dedicated campaign management team - provides
a considerable advantage in terms of coordination and communication
over managing pieces of this process by yourself, or through separate
vendors.
For more information on on log file analysis please contact us
at 613-266-9812 or email us at info@salientmarketing.com.
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