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ClickTracks Web Analytics Software
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ClickTracks was designed because of our frustration with existing web site analysis tools. They found the lists of numbers and 3D charts generated from other products like WebTrends, while useful and no doubt the product of extensive development over the years, somehow lacking. Spending hour upon hour trying to understand web site visitors and how they use and navigate a site was a motivating experience—there had to be a better way!

  • ClickTracks is faster than traditional log analysis, especially on very large log files.
  • ClickTracks shows visitor navigation directly on pages of the site itself; with traditional log analysis, visitor navigation must be inferred.
  • ClickTracks allows a variety of types of visitor labeling and sophisticated analysis of labeled groups to be performed in moments; while this can be done with traditional log analysis, it is far more difficult.
  • ClickTracks has simple licensing, and while ClickTracks is less expensive than traditional log analysis for a single site, it is far less expensive for the analysis of multiple sites.

ClickTracks provides comparative web analytics in a visual interface at an affordable price point. Other web analytics solutions want you to be a web metrics psychic, articulating all of your questions in code before looking at the first report. Not ClickTracks. We realize that questions naturally lead to other questions, and make it easy for you to find answers without waiting forever for results.

Visitor Behavior Revealed
ClickTracks reveals WHY visitors do WHAT they do: From its visual interface to the ease with which marketers can compare and contrast groups of visitors, getting to the WHY behind the WHAT is easy!

Search Engine Intuition
Understand search engine and paid campaign visitors: ClickTracks shows analysis beyond the clickthrough, showing which campaigns are performing well, and which ones need tweaking.

Extreme ROI
Determine marketing campaign ROI: Figuring out ROI, ROAS, and deciding what changes to make to a campaign is simple. Importing Google, Overture campaign and shopping cart data is effortless.

Eliminate Guesswork and Measure Success
Wondering which page or page element is more likely to lead to a conversion? Let ClickTracks (and your visitors) show you the answer, right on your own site!

Visitor Segmentation
Group visitors who share certain criteria, then see how they behave similarly (and differently) from other visitors. From campaign to clickthrough to checkout, you'll see what they're up to.

Please feel free to read on about different web analytics software vendors:

Salient Marketing can help you understand how to evaluate your web analytics (what your visitors are doing on your site), select the performance metrics that matter and make the information from your log files actionable. Stop guessing about what your visitors are doing; understand it and convert more visitors into customers.

The integration of our metrics services with our search engine optimization services and our pay-per-click management services - all managed by the same dedicated campaign management team - provides a considerable advantage in terms of coordination and communication over managing pieces of this process by yourself, or through separate vendors.

For more information on on log file analysis please contact us at 613-266-9812 or email us at info@salientmarketing.com.

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