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In the software and services sector since 1992 our lasting success
results from ten years of research and development creating real-time
applications.
DeepMetrix is committed to pushing our creative and technical abilities
to deliver quality solutions at affordable prices without compromising
excellence and customer service.
Since the beginning DeepMetrix has demonstrated the ability to innovate
beyond what others in the industry accept as limits. This quest
has landed us the distinction of category-creating vendor on more
than one occasion…
- RoboBOARD 1990 - graphical bulletin board software
- MediaHost 1993 - online client/server applications for Windows®
- IpMonitor 1996 - end-to-end network monitoring (then called IISA)
- LiveStats 1996 - live real-time website analysis (then called
IISA)
Now in February 2003 DeepMetrix continues to innovate with the launch
of our DeepMetrix Visitor Intelligence Service, featuring many firsts
in data visualization, distinct visitor tracking, marketing and
merchandising analytics, plus InstantMining™ and in-depth
data mining.
Product: DeepMetrix Visitor Intelligence Service (http://www.deepmetrix.com)
DeepMetrix Mining® cross-relates and drills down through volumes
of raw visitor data from every angle, giving you the agility to
quickly execute highly effective marketing, merchandising and cataloging
strategies.
Our powerful OLAP interface enables you to uncover valuable strategic
information buried in your website data.
Run ad hoc data mining queries on the Data Warehouse we maintain
for your web site, perform InstantMining™ queries, and navigate
unlimited live reports that quickly transform raw visitor data into
actionable information.
InstantMining queries let you drill down from any item in nearly
every report with a click of your mouse. Ad-hoc queries use our
plain language query builder to create sophisticated queries through
a point and click interface.
Plus our Visitor Intelligence™ technology lets you do detailed
visitor mining to better understand your visitors, predict their
behavior and respond to their needs.
Advantages
DeepMetrix® Visitor Intelligence™ Mining Edition enables
analysts, managers, and executives to cross-relate and drill down
through large quantities of raw website data to quickly identify
trends and patterns. You can use this valuable insight to…
Understand - the complex interactions between your offering and
the combination in which visitors consume content or purchase merchandise
Predict - navigation patterns, promotion placement, marketing efficiency
and merchandising effectiveness
Respond - with timely design, marketing and merchandising decisions
based on facts rather than guesswork
The feature set for DeepMetrix Mining encompasses the Professional,
Cataloging and Commerce editions features. One-click InstantMining™
queries, plus limitless ad hoc mining queries can be performed on
commerce, cataloging and marketing initiatives for your web site.
DeepMetrix Mining is both easy to implement and easy to use, plus
there are no additional hardware, software or IT expenses for you
to consider.
Visitor Intelligence™: At the heart of the DeepMetrix Service
is true Visitor Intelligence. It tracks real people, not just hits,
views and impressions - the ability to precisely report New Visitors,
Repeat Visitors, Visit Count and Distinct Visitors distinguishes
our analytics from other competing solutions.
Visitor Intelligence is key to accurately measuring marketing, cataloging,
merchandising and site design initiatives for your web site. For
example, which metric do you think is most valuable? Ten people
clicked on your promotion - or - seven unique visitors clicked on
your promotion and it was seen ten times. With DeepMetrix you get
the accurate picture.
For that matter only by knowing one visitor from another, can you
accurately cross-relate your marketing campaigns to your merchandising
results. In fact knowing one visitor from another is critical to
accurately establishing important metrics such as ROI and customer
loyalty.
OLAP Interface: Our powerful OLAP interface enables you to uncover
valuable strategic information buried in your web site's raw visitor
data. Our OLAP interface provides analysts, managers, and executives
with fast, accurate, interactive views of visitor activity for their
web site. We transform this raw visitor data - making it easy for
you to understand the complex interactions between what your web
site is designed to do, and the combination in which visitors consume
content or purchase merchandise.
DeepMetrix archives your web site data in a Data Warehouse located
within our highly secure data center. Our OLAP interface let's you
interact with up-to-the-minute reports showing both historical information
and predictive forecasts. Plus you can run ad hoc and InstantMining
queries, which let you drill down, even deeper into your web site
data to retrieve valuable strategic information.
InstantMining™ Queries: DeepMetrix Mining edition offers InstantMining™
for those times when you need more information but you don't have
time for a full query.
InstantMining is used to search for more details from the report
currently being viewed. For example, you might be viewing the Search
Engines report in the Referrals Report Group and want more information
about the referrals made by a particular search engine. By clicking
on the InstantMining icon you would be presented with a list of
pertinent data mining queries such as:
- Products Purchased - see products that were purchased by visitors
from this search engine.
- Product Interest - discover the products that interested visitors
from this search engine.
- Repeat Visits - see how often visitors from this search engine
returned to your web site.
- Entry Pages - determine the pages that were seen first by visitors
from this search engine.
- Continent Breakdown - uncover the geographic locations of visitors
from this search engine.
Ad-Hoc Queries: DeepMetrix Mining includes ad-hoc queries, which
let you to find answers to your questions as quickly as you can
ask them.
Our plain language query builder allows you to build highly complex
queries by simply pointing and clicking. You will see plain language
description of your query as you build it. Once a query is created
it can be stored and reused any number of times in the future.
Ad hoc queries are fully dynamic - once query results have been
returned, you can question the data set further with additional
queries. Something you can only do with a mining solution.
Ad hoc queries offer businesses no end of insight. For example:
- Establish churn, growth, recency, frequency, stickiness, loyalty
and abandonment
- Determine positive correlations between promotional campaigns
and marketing messages
- Evaluate the quantitative correspondence between merchandising
methods and browser to buyer conversion or individual products to
their up-sell offer
- Identify reciprocal relationships between sales trends and navigational
patterns
- Explore cause and effect scenarios to understand how website changes
affect site stickiness, product consumption and actual revenue
Commerce Mining - Track Merchandise Catalogs: Use DeepMetrix Mining
to automatically track catalog activity and product interest for
any ASP or CGI driven web site. See how shoppers interact with your
online catalogs, products and shopping cart to see what's working
and what isn't.
Commerce web sites often manage product catalogs containing hundreds
and in some cases thousands of products. Logically grouping products
into 'Catalogs By Interest' lets you measure which catalogs generate
the most interest. For example, you might group products that are
'on sale' to gauge which promotions are resulting in sales and which
aren't.
Dig even deeper into your merchandising to uncover how visitors
interact with your catalogs and products using these valuable reports:
- Cross Browse: People who look at this product also look at these
other products.
- Cross Sell: People who buy this product also buy these other products.
- Cross Catalog: People who look at products in this catalog also
look at products in these other catalogs.
Commerce Mining - Track Shopping Cart Activity: You can track how
shoppers interact with your online catalogs, products and shopping
cart to maximize your cross-sells, up-sells and impulse buys.
With detailed accurate reports such as: Product Interest, Products
Purchased, Products Added to Cart, Products Removed From Cart, Products
Abandoned In Cart, Path to Purchase, and Purchases by Visit - You'll
understand the customer shopping experience right through to checkout.
You even get cross browse, cross sell, SKU analysis and thumbnail
images for every product in your catalogs. And if you want a quick
snapshot of shopping performance, reports such as Commerce Summary,
Commerce by Activity and Commerce by Visitor will conveniently summarize
your online catalogs and products for you.
Cataloging Mining - Track Catalog Interest: Use DeepMetrix Mining
to automatically track catalog activity and interest for any ASP
or CGI driven web site. See how visitors interact with your online
catalogs to fully understand what visitors find interesting and
what they don't.
Cataloging web sites often manage catalogs containing hundreds and
in some cases thousands of items. Logically grouping items into
'Catalogs By Item Interest' lets you measure which catalogs generate
the most interest. For example, you might group houses by neighborhood
to see which neighborhoods house shoppers find most desirable.
Dig even deeper to uncover how visitors interact with your catalogs
and items using these valuable reports:
- Item Interest: This report reveals which online items are receiving
the most visitor interest.
- Cross Browse: This report is valuable when determining what other
items visitors look at when they view this item.
- Cross Catalog: This report is valuable when determining what other
catalogs visitors look at when they view this catalog.
Cataloging Mining - Track Catalog Activity: You can optimize the
effectiveness of your cataloging application by tracking how visitors
interact with your catalogs and the items within them.
Features such as automatic catalog identification, proper catalog
and item titling, cross browse and cross catalog reports and thumbnail
images for every item in your catalogs, make cataloging easy no
matter how big or complex your catalogs are.
Detailed yet insightful catalog information is listed in order of
popularity including the number of total item views per catalog,
as well as averages and forecasted values for incomplete time periods.
Whether you sell advertising or run in-site promotions, knowing
your most popular catalogs and the most popular items within those
catalogs provides the information you need to decide promotion or
ad placement.
If you run marketing campaigns that focus on particular catalogs
or items within catalogs, DeepMetrix Mining provides the information
you need to measure the effectiveness of your every marketing initiative.
Knowing that visitors who look at this item also look at these other
items and visitors who look at items in this catalog also look at
items in these other catalogs; provides the insight you need to
improve customer conversion rates.
For example, you might find that a high percentage of visitors who
view the "Cottages" catalog also view the "Waterfront
Properties" catalog. You might decide to add a "See All
Waterfront Properties" link from the main "Cottages"
index as well as from each page in the "Cottages" catalog.
Real Time: DeepMetrix uses a real-time processing model that warehouses
data as events occur so statistical information is always current.
With up-to-the-minute metrics you can watch how visitors are consuming
content, monitor promotions to see what's making you money...
If a product isn't performing as expected you might modify site
content to promote it better, then watch for improvement.
If an in-site promotion isn't getting the expected click-through
rate you might reposition it or swap it for the next promotion in
the queue.
If an ad, banner or newsletter sponsorship isn't driving an acceptable
number of visitors you might modify or replace it to improve the
potential of the advertising buy.
Custom Reports: The basic service fee includes creation of custom
reports by our implementation team. This includes; creation of thumbnail
images showing all your products in all your catalogs; setup of
shopping SKUs; and custom reports generated specifically to measure
your web site content and marketing initiatives.
DeepMetrix has developed a powerful query engine which lets our
Implementation Team design reports that filter, query and cross
relate specific data including catalogs, products, promotions, pages,
browsers, referring URLs, specific visitors and groups of visitors.
Most vendors deliver statistics in a 'one size fits all' configuration.
The problem is most web sites now employ sophisticated web applications
or special features that no longer fit the 'one size fits all' paradigm
- That's why we deliver targeted reporting specifically for your
web site.
Unique Visitors: In advertising 'reach' is everything. It is important
to know if your 'content' is shown to 1 person 100 times or to 100
people once. With DeepMetrix you can measure 'reach' on any web
metric on any report, for example your catalogs.
The DeepMetrix' Visitor Intelligence Service provides end-to-end
Unique Visitor reporting. Every metric, not just key metrics are
represented from a 'Unique Visitors versus Views' perspective, which
tells you exactly how many people you've reached with your message.
This is critically important. With DeepMetrix, the ability to differentiate
visitors gives you accurate shopping and merchandising reports.
Most competing solutions are unable to distinguish one buyer from
another; they only give general shopping trends.
Banners & Campaigns: Optimizing online marketing campaigns starts
with monitoring which promotions and campaigns are most effective.
DeepMetrix Mining tracks the effectiveness and profitability of
emails, banners, affiliate partner sites, sponsorships, editorial
and paid links, in addition to inbound and outbound promotions.
You'll know which initiatives generate the most profitable visitor
traffic, the performance of your online advertising and referral
sites, which campaigns are working and which aren't, which e-business
partners to jettison and which to keep.
Content Management: Pages and content can be conveniently grouped
together by department, concept or other relevant group name.
For example on the DeepMetrix site we offer four tiers of service:
Professional, Commerce, Cataloging and Mining. Our marketing team
groups pages to determine the general interest each tier of service
generates.
In addition we track individual pages within groups to determine
which pages generate the greatest interest. This can be accomplished
in two ways; by tracking each page individually or by using the
DeepMetrix Mining interactive reporting interface to apply filters
and extract information from groups that relate to individual pages
or content.
Dynamic Content: With DeepMetrix Mining you can automatically track
and differentiate pages generated with dynamic ASP or CGI applications.
Many web sites today use applications rather than static pages to
deliver content. This includes everything from shopping, cataloging,
archives to web site content. While a template driven web site with
database backend makes development, maintenance and management of
complex installations much easier - dynamic web sites have traditionally
been very difficult to track statistically.
DeepMetrix has created a powerful filtering engine that turns your
dynamic content (no matter how complex) into easy to understand
reports. Aliasing is used to represent hard to read ASP & CGI
based URLs in plain language Titles of your choice. In addition
dynamic content can be grouped into relevant clusters that are then
tracked for the dynamic content group.
Powerful Visualization: DeepMetrix Mining is truly a best-of-breed
solution. Not only does it provide detailed, accurate analytics
you can count on; it makes strong use of data visualization tools
so you can transform detailed ledger views into actionable information
- in a heartbeat.
Powerful visualization tools include, automated thumbnails of web
pages, banner ad thumbnails, geographic maps, time zone maps, stock
ticker window, real world event calendar and graphical summarizations
showing visitor metrics.
In addition, you can mouse-over report elements to reveal deeper
numeric insight. Control report list size, generate comparative
reports, filter the report by keyword, adjust report styles and
launch related reports. Plus, many metrics shown in ledger views
offer a magnifying glass to drill down even deeper into that metric.
Forecasting: DeepMetrix Mining provides forecasted values for any
web metric on any report. Forecasting on all statistics in all reports,
delivers our best prediction as to where any incomplete time period
will conclude.
Forecasting offers the information you need to predict the outcome
of your merchandising and marketing initiatives, monitor web site
redesigns and foresee website traffic for future infrastructure
growth.
DeepMetrix Mining delivers timely and predictive data you can count
on to improve your merchandising, marketing and website planning
efforts. In addition, cost savings can be appreciated by knowing
what is working and what is not.
Search Engines & Keywords: DeepMetrix Mining provides detailed
search engines and keyword tracking. Knowing which keywords visitors
use to reach your web site provides valuable information you can
use to improve your visibility on the Internet.
DeepMetrix keyword reports offer a good source for words you might
include within your web page Meta tokens, many search engine indexing
algorithms consider these tokens in their search results.
If you pay for keyword sponsorship these reports provide a way to
measure keyword effectiveness right at your web site. Plus DeepMetrix'
keyword reports show potential words to sponsor.
Comparative Reports: DeepMetrix Mining offers convenient comparative
reports. In this mode information is placed side-by-side making
it easy to compare two like periods by day, week or month.
Comparative reports offer a quick way to see if the performance
of different marketing initiatives such as e-mail campaigns, partner
and affiliate programs, and if other inbound and outbound promotions
are on their way up or out.
Geographic Reports: DeepMetrix Mining offers detailed geo-corporate
segmentation showing which Continent and Country visitors to your
web site originate from. Knowing the origins of your visitors is
important when geographically targeting marketing campaigns, determining
alternate language interest or global reach.
In addition to geographic location, corporate and service provider
entities are reported. This information is valuable when determining
the amount of traffic that accesses your web site via portals such
as AOL, when scouting advertisement locations, determining degree
of interest by corporate entities, or keeping an eye on your competitors.
DeepMetrix does not use reverse DNS and other similar technologies,
which are neither accurate nor informative. Instead, our geo-corporate
reports use Internet registry information to map visitor IP addresses
to geographic locations and Company or Service Provider name.
Personalization: DeepMetrix Mining provides a Personalize option
for every different report in the Service. This drag & drop
interface is used to pick and choose different report elements and
layout reports in your preferred style.
As well, each report has a Report Settings interface used to control;
list size (i.e. how many items are displayed in a report), generate
comparative reports (i.e. side-by-side comparisons between current
time period and a selected historic time period), filter the report
by keyword, adjust report styles, and launch related reports.
Easy To Use: The DeepMetrix Service simplifies web site, shopping
analytics and data mining to the point where you do not need to
be a statistician to make sense of the reports. But, best of all
reporting depth is not compromised for ease of use.
With the DeepMetrix Service you focus on measuring your merchandising,
cataloging and marketing initiatives, understanding your visitors,
measuring your ROI and monitoring how your visitors consume web
site content - things that actually matter to you.
Unlimited Reports: DeepMetrix Mining offers reporting potential
that is virtually unlimited. Not only is there a rich palette of
standard reports, DeepMetrix also offers custom reports tailored
to measure your web site and marketing initiatives.
And these reports can be analyzed for any day, week, month or comparative
view in history. Plus you can zoom into extra details for any item
in any report. Not to mention that each report can be individually
searched and formatted to create yet more reports.
Plus you get InstantMining reports and unlimited Ad Hoc data mining
queries, which can be saved and reused to generate highly specific
reports anytime.
Despite this unlimited reporting potential, you don't suffer from
information overload. You get exactly the reports you need; each
offers detail and clarity, each is configured to your liking, and
custom reports are on your demand.
Taking Reports Offline: It's a fact DeepMetrix Mining offers unparalleled
online reporting, but sometimes you want to take reports offline.
You can create a 'print friendly' version of any report. It will
pop up in a new browser window and can be printed using your web
browser's Print command.
In addition, you can also export rich report data in Comma-Separated
Value or XML format. These are supported by many popular database
and spreadsheet solutions.
Managed Service: The DeepMetrix Visitor Intelligence Service is
a Managed Service. We do everything for you so you can remain focused
on your business.
Because DeepMetrix Mining is a hosted solution it frees up valuable
IT resources, often times the single greatest barrier standing between
a merchandising and marketing department and web analytics technology.
If your website is hosted elsewhere with an ISP or MSP that's not
a problem. DeepMetrix offers a number of standard tools that make
'going live' easy. And, DeepMetrix Mining works independently of
web server brand, log file format, computer operating system or
your internal network configuration.
Customers need not deal with the typical inhibitors associated with
deploying a web analytics solution. There are no upfront fees, hardware
purchases, configuration details, or learning curve to consider.
Cost Savings: Because DeepMetrix Mining is hosted by DeepMetrix
in our data center it offers businesses many advantages over the
conventional software model.
You save time. You simply install a small piece of JavaScript code
in the html for the web pages you want to monitor using one of the
industry standard tools DeepMetrix provides.
You save money. You won't need to buy additional hardware or invest
in software. And because DeepMetrix Mining is a service you write
it off as an operating expense rather than a capital expense.
Easy terms. DeepMetrix is able to provide this industry leading
technology with no minimum contracted term. In addition we offer
pay as you grow pricing based strictly on usage and there are no
penalties whatsoever for cancellation.
Please feel free to read on about different web analytics software
vendors:
Salient Marketing can help you understand how to evaluate your
web analytics (what your visitors are doing on your site), select
the performance metrics that matter and make the information from
your log files actionable. Stop guessing about what your visitors
are doing; understand it and convert more visitors into customers.
The integration of our metrics services with our search engine
optimization services and our pay-per-click management services
- all managed by the same dedicated campaign management team - provides
a considerable advantage in terms of coordination and communication
over managing pieces of this process by yourself, or through separate
vendors.
For more information on on log file analysis please contact us
at 613-266-9812 or email us at info@salientmarketing.com.
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