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What is Web Analytics?
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Measure and analyze the results of your marketing efforts from web site visitors with Salient Marketing's Website Analytics service. Whether the vistors orginated from search engines, direct mail campaigns, e-mail campaigns or online newsletters, the metrics obtained can be used to enhance conversion (ie. downloads, purchases, memberships, etc.).

The web allows you to publish your business or content to a very large audience, very easily. But that does not change the need to make sure you understand your audience. By connecting with your visitors, you make them feel more comfortable. If your site “thinks” the way they do, it becomes natural and they will recommend it to friends. Web analytics can give you the power to know how your visitors use your site, to know how they react to your site (or changes on your site) and to improve the quality of the site. The better your visitors feel about using your site, the better your bottom line will be.

If your site is commerce-related and you have competition, you can be sure that your competitors are also using web analytics (or some related marketing techniques) to gain more customers. In particular, you can use web analytics to gain not just more customers, but more valuable customers.

In addition to design (or behavior) analysis, web analytics can be used to diagnose server or site problems, and measure the effectiveness of marketing and advertising campaigns.

Please feel free to read on about web analytics:

Salient Marketing can help you understand how to evaluate your web analytics (what your visitors are doing on your site), select the performance metrics that matter and make the information from your log files actionable. Stop guessing about what your visitors are doing; understand it and convert more visitors into customers.

The integration of our metrics services with our search engine optimization services and our pay-per-click management services - all managed by the same dedicated campaign management team - provides a considerable advantage in terms of coordination and communication over managing pieces of this process by yourself, or through separate vendors.

For more information on on log file analysis please contact us at 613-266-9812 or email us at info@salientmarketing.com.


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