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Urchin Web Analytics Software
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About Urchin Software Corporation (http://www.urchin.com)
(Urchin is now Google Analytics)

Founded in 1995, Urchin Software Corporation is a stable, profitable, privately-held entity with 8 years of success and a highly skilled and motivated workforce. With distributors worldwide and professional translations embedded in the product, Urchin is a global force with strong sales in many foreign markets and over 3 million users worldwide. Urchin 5 comprises an unmatched feature set for both enterprises seeking the most advanced website marketing intelligence, and for service providers requiring an extremely robust administrative system coupled with the superior quality website metrics their customers demand. Urchin 5 is built on a modular structure - just add Campaign Tracking, E-commerce Reporting, Load Balancing, or extra capacity as-needed - keeping initial costs low and the feature spec deep. For more information, please visit urchin.com.

Web Analytics Product: Urchin 5: The Web Marketing Platform

What Is Urchin?

Urchin 5, The Web Marketing Platform, is a web analytics software package designed to analyze traffic for one or more websites and provide highly accurate, useful, easy-to-understand reports on-demand.

Improve Your Site - Increase Revenue

How are visitors getting to your site? How are they using your site? Are visitors converting into customers? Which marketing efforts are paying off? Urchin answers all of these questions and many more with its detailed unique visitor reports. Urchin 5 sets the bar with the most advanced visitor tracking methods in the industry. Urchin's reports allow you to optimize your website and save money by increasing the effectiveness of your marketing dollars. And Urchin 5 is the only analytics product to use Adobe's SVG technology to display stunning charts and graphs that load instantly. Change your report's date range or use Urchin's report side filters to modify the information you are viewing and Urchin's graphics update in a blink - leaving competing products in the dust.

Urchin Saves You Money

Urchin 5 is essential for anyone interested in the design, marketing or overall success of their website and it is the low price leader in quality web analytics.

Urchin Is Rated #1

Urchin is often declared superior to the competition, even software and services costing many times as much. "The clear winner here is Urchin 5" - Search Engine Professionals.

Urchin Is Smarter

Urchin is the most accurate web analytics products on the market. How? By using both log files and cookie information. Urchin captures visitor parameters and true path data via the Urchin Tracking Module (UTM2), a free, client-side data collection component that transparently sends additional data back to the server and into the log file. The UTM2 uses a first-party cookie to overcome the effects of caches, proxies, and IP-recycling to provide the most accurate and complete reporting available from ANY analytics solution.

Log-only systems tell half the story. ASP solutions tell the other half. Only Urchin gives you a complete picture of your websites' usage.

Some of Urchin's Major Features and Benefits

• Business Ready(sm) SVG-Powered Charts and Graphs
Easily copy/paste any Urchin graph into PowerPoint, Word, etc. SVG vector-based graphics are interactive, super-fast to load, and re-render nearly instantly.

• E-commerce Reporting
Analyze your shopping cart usage in conjunction with normal web traffic analysis - discover the true value of search terms and much more (E-commerce reporting is an optional Module).

• Most Accurate
The UTM2® "sees through" proxies and caches to deliver the most accurate visitor and path reporting, new Client Parameters reports, and much more with no security warnings or concerns.

• Easiest to Use
100% browser-based administration and reporting, step-by-step configuration wizards, and more.

• Fastest and Most Efficient
Legendary performance and resource efficiency, automatic backups, fault tolerance/recovery, and more.

• Most Scalable
Datacenter and cluster friendly, flexible data storage, battle-tested and hardened.

• User Authentication Built-in
Easily manage user access levels, groups, and affiliations (sub admins). Users cannot see anything about others on the system.

• Location Independent
Manage Urchin and view reports from any web-connected computer (or lock it down completely, your choice).

• Multilingual
Reports in multiple languages, including double-byte languages.

• Built-in Database
All reports generated on-the-fly as-requested - no waiting.

• Wide Platform Support
Windows 2003/XP/2000/NT, Mac OS X, UNIX/Linux, Cobalt, and more versions available.

• Export Data
Click a button to export any report to Excel, Word, or Tab formats.

• Built-in Help
Every screen of the Admin and Reporting GUIs includes pertinent help information.

• Automatic All-Profiles Report
Easily compare traffic between all your sites and assess server load. Further, all individual users get aggregate reports for the Profile they have access to.

Please feel free to read on about different web analytics software vendors:

Salient Marketing can help you understand how to evaluate your web analytics (what your visitors are doing on your site), select the performance metrics that matter and make the information from your log files actionable. Stop guessing about what your visitors are doing; understand it and convert more visitors into customers.

The integration of our metrics services with our search engine optimization services and our pay-per-click management services - all managed by the same dedicated campaign management team - provides a considerable advantage in terms of coordination and communication over managing pieces of this process by yourself, or through separate vendors.

For more information on on log file analysis please contact us at 613-266-9812 or email us at info@salientmarketing.com.

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