A World Leader in Web Analytics - webtrends/NetIQ
(http://www.webtrends.com)
NetIQ delivers business-critical solutions to assure, analyze
and optimize the performance, availability and security of your
IT infrastructure.
Only NetIQ supplies the best-of-breed tools you need to Work Smarter—to
manage and secure your critical infrastructure investments, such
as servers, databases, web sites, email, voice and video and mission-critical
applications. Not only can we help you customize and refine your
Systems Management and Security Management controls to fit your
particular environment, but we can also provide critical insights
into your web site performance.
Focused on providing you with the competitive advantage necessary
to survive and thrive in today’s chaotic business environment,
NetIQ offers a complete range of easy-to-deploy, cross-platform
solutions—from our industry- and market-leading Windows Systems
Management solutions to our solutions for Linux and UNIX; and from
our integrated Security Management products to our award-winning
WebTrends Web Analytics tools.
NetIQ counts more than 4,000 of the world's leading enterprises
as key customers. In addition, our partnerships with industry leaders,
such as Microsoft, IBM, HP and Dell, give NetIQ a unique advantage
in the global marketplace. With customer-proven solutions and strong
relationships, NetIQ delivers the tools you need to reduce your
risk and deliver value from day one.
Product: WebTrends Reporting Series
More accurate and actionable insight for smarter business decisions.
More than ever, business managers are required to run their online
business like their offline business — by the numbers. WebTrends
Reporting Series is our flagship, award-winning web analytics solution
allowing organizations to decrease customer acquisition costs, increase
web site conversion and improve customer retention.
Acquire More Qualified Visitors for the Lowest Cost
From online marketing such as e-mail campaigns, search engine marketing
and banner advertising to offline marketing such as print advertising
and direct mail, the first step in winning new customers today is
likely driving new traffic to your web site. But all traffic is
not equal. You need to drive the most qualified visitors for the
lowest cost. To be effective in evaluating the success of your campaigns,
you need to go beyond just measuring click-through rates and consider
campaign conversion and overall Return on Investment.
WebTrends Reporting Series provides actionable insight through
an arsenal of reports and dashboards, allowing you to focus on the
critical indicators of campaign performance such as:
• Campaign Response — Go beyond click-through
rate and find out whether search pay-per-click vehicles, banners,
e-mail or offline marketing efforts deliver the best cost per qualified
visitor compared to other non-paid referrers, such as partner affiliates
and search engine traffic.
• Campaign Conversion — Track your
visitors click-by-click from entry page through conversion and evaluate
which campaigns deliver the best cost per qualified prospect or
sale.
• Campaign ROI — Compare all your
campaigns in a single view and drill into greater detail to determine
which campaigns deliver the greatest return on your marketing investment.
WebTrends Reporting Series sets the bar in marketing campaign analysis,
allowing you to pinpoint exactly which campaigns are working and
which are not.
Convert More Visitors Into Customers by Analyzing Click-By-Click
Behavior
Once you've driven visitors to your web site, you need to persuade
them to accomplish the goals you've set. This is called conversion.
Whether your goal is for visitors to register or make a purchase
or to service your customers more effectively, conversion rate is
a critical measure of your site's success. Maximize conversion rates
by following visitors click-by-click through your content, identifying
bottlenecks, confusing navigation and abandonment points. WebTrends
Reporting Series provides a comprehensive picture of click-by-click
visitor behavior, allowing you to improve:
• Site Navigation — Evaluate web site
design and content to determine if you are effectively drawing visitors
into your site and clearly leading them where you want them to go.
• Goal Completion — Increase the number
of visitors who complete your critical web site scenarios, such
as registration or checkout, by eliminating problem areas that are
leading to drop-offs. WebTrends Reporting Series delivers the most
complete Navigation Analysis in the industry, giving you the insight
required to get more visitors to convert.
Retain More Customers by Segmenting Those Most Likely to
Return
Once you have attracted visitors to your site and persuaded them
to convert, you need to retain them as loyal, returning customers.
It typically costs 5-10 times more to acquire a new customer than
to keep an existing one. Now you can determine exactly how well
loyalty campaigns such as customer newsletters, e-mails and seminars
encourage your most valuable customers to keep coming back and,
more importantly, engage in repeat business. WebTrends Reporting
Series enables you to compare the effectiveness of your loyalty
campaigns with three distinct metrics:
• Visit Recency — Find out how much
time has elapsed since a customer's last visit. Now you can see
how quickly your campaigns are driving customers to your web site.
• Visit Frequency — Determine how
often visitors are engaging with the web site. Visitors that return
to the web site more often are more likely to register, purchase
or engage in other important scenarios.
• Lifetime Value — Discover how much
visitors spend with you or contribute to revenue-enhancing or cost-saving
goals over the life of the relationship. Also, compare which loyalty
campaigns drive the highest lifetime value. With new Segmentation
Analysis, WebTrends Reporting Series breaks new ground so you can
segment your most valuable visitors, encourage repeat business and
determine the most effective ways to increase average lifetime value
over time.
Please feel free to read on about different web analytics software
vendors:
Salient Marketing can help you understand how to evaluate your
web analytics (what your visitors are doing on your site), select
the performance metrics that matter and make the information from
your log files actionable. Stop guessing about what your visitors
are doing; understand it and convert more visitors into customers.
The integration of our metrics services with our search engine
optimization services and our pay-per-click management services
- all managed by the same dedicated campaign management team - provides
a considerable advantage in terms of coordination and communication
over managing pieces of this process by yourself, or through separate
vendors.
For more information on on log file analysis please contact us
at 613-266-9812 or email us at info@salientmarketing.com.
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