Recent data shows that mobile Twitter users check the social network more often than those using a computer and are also 60% more likely to follow 11 or more brands. It is important to make sure that all content posted on Twitter is easy to read, plain and simple, able to be shared and accessible to anyone on a mobile device. Many Twitter users provide links and encourage others to view their website and Facebook Page. If you’re one of those people, be sure to direct your followers to a mobile-friendly and responsive site.
Mobile Twitter users want quality tweets such as company promotions, product reviews and directions. Those who use mobile Twitter don’t have much time to waste on poor tweets with no links, photos or valuable content. The better the content, the more users will be engaged.