Johnson’s Antiques

- 6,000 sq. foot antique furniture store in Cornwall. One of the largest in South Eastern Ontario
- doesn’t want to sell online… wants in store traffic
- wants to update site to lower cost but maintain proper positioning

Google ranking for the following keywords:

Ottawa antiques:
http://www.google.com/search?hl=
en&q=ottawa+antiques&btnG=Google+Search

Ottawa antique furniture:
http://www.google.com/search?hl=
en&q=ottawa+antique+furniture&btnG=Search

Ontario antique furniture:
http://www.google.com/search?hl=en
&q=ontario+antique+furniture&btnG=Search

Toronto antique furniture:
http://www.google.com/search?hl=en
&q=toronto+antique+furniture&btnG=Search

Montreal antique furniture:
http://www.google.com/search?hl=en
&q=montreal+antique+furniture&btnG=Search

Results:
- business every week off the internet. Conversion of internet traffic into in-store visits from Ottawa, Toronto, Montreal.
- Owner used to be uninterested in Internet but now makes it one of his number one priorities
- web site is now over 3,000 pages and growing