So now you’ve brainstormed and come up keywords and phrases that you think will work well with your site. You have utilized the free keyword selector tools and come up with even more, paying close attention to their popularity.

You might think it will be in your best interest to use as many of these keywords as possible, all at once. That’s not the case at all.

There’s no set rule on how many keywords you can use but you don’t want to over do it. Don’t forget that you will be changing them on a regular basis so you will have the opportunity to use all of your favorite ones.

Ten keywords actually cover a lot of ground because you won’t be using them all in one section of content on your site. Let’s say that you’re going to write a newsletter to be used as content on your site and on your keywords list you have Kentucky Homes, Kentucky Listings and Kentucky Investment properties.

You wouldn’t write in your newsletter, “If you’re looking to buy a Kentucky home, then you should really consult our Kentucky listings and while you’re at it, you should take a look at the Kentucky investment properties that we have.”

It might sound ok to you but each type of content that you have on your site should focus around a particular keyword and then that keyword should be sprinkled throughout that particular section, be it for blogs, articles, newsletters and so on.

The reason that this is necessary is because keyword relevance to your site is something that the search engines use as a basis for determining if your site is what the searcher is looking for.

Having one article or blog that has a concentrated amount of one keyword or phrase will let the search engines know that the phrase that was searched under is relevant to your site.

By focusing on one keyword per content section and sprinkling it throughout the copy, then each section takes on a greater relevance to the search engines.

Since different people are looking for different things, this will broaden the amount of hits that you will get on your site. Including additional keywords dilutes that relevance and the search engine spiders may pass over you and return with another site to present to the user as opposed to yours.