In this chapter you learned the following:

• Search Engine Optimization is required to get your website recognized by the search engine and onto the first page of search results.
• SEO works by using text, links and increasing the popularity of your website
• It is beneficial for individual agents to create there own website to gain recognition, new customers and to be able to stay in contact with their previous clientele.
• Pay Per Click ads are a great tool but not for everyone. They can be costly and not guaranteed to yield the desired amount of leads.
• The difference between onpage optimization and offpage optimization.