In this chapter you’ve learned the following:

• Define your online goals before you design your website.
• Start slowly and steadily increase your SEO techniques.
• Have a plan in place to handle your increased amount of leads.
• An informative website is key to SEO.
• Before you can make your website informative, you need to gather some information yourself.
• Why Internet leads can be better than walk-ins.
• Focus on your website before you focus on your search engine positioning.