The popularity of a website is a key focus of SEO. Naturally you want your web site to be a popular tool for your clients. While this is important to please the people who view your web site, it’s more important to please the search engines that bring your site to the attention of the viewer.

Search engines use algorithms to rank pages. Those pages with the highest ranking appear at the top of the search result page, while those with the lowest end up at the back of the line.

The algorithms are based on a number of factors such as links, keywords, page titles and age of the website and its popularity, not necessarily in that order.

Each search engine has its own system of page rankings and the defining algorithms used are top secret. If you are not well versed in SEO, you are virtually just rolling the dice when it comes to getting exposure for your web site.

Taking the time to employ SEO can substantially increase your odds of better exposure, not just to your clients but to the search engines where it really counts.