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CASL does contain a clause (Section 66) that will allow companies to continue contacting a customer or client for an express period of time, due to implied consent. In other words, if a person has a business or non-business relationship with an organization, that business, charity or other group can still send electronic messages to the person for 36 months, unless the recipient of the messages has specifically refused consent.
Limitations on implied consent, which are six months after an inquiry or 24 months after a purchase, will not apply during the transitional period between July 2014 and July 2017, if there has been prior electronic communication.
For businesses and organizations that want to avoid civil action, however, it will be best to seek legal consent from clients before contacting them via electronic messages. In many cases, the definition of a business or non-business relationship is not clear.