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There are, of course, those whose opinions fall on either side of this debate. Supporters fee that spam messaging can get out of control, and that CASL will cut back the occurrence of it, while nay-sayers simply think that it will not do any good. Here are some of the arguments.
Yes, CASL will work
People who think CASL will beneficial believe that there is too much spam being sent out, and that CASL sets rules and regulations that will take care of the issue. They think it will at least eliminate many of the junk messages that people receive every day.
The good points are that organizations can no longer add people to their emailing lists without their knowledge and consent beforehand. Not everything will change for the companies and groups that already have non-deceptive practices in place.
CASL is not designed to hurt organizations’ abilities to reach out to the community, but rather should help to reach the right people – those who are genuinely interested in the messages they are getting. Chances are, if you are sending an email out to thousands of people, many of them are just deleting your messages anyway. CASL helps you contact the proper, interested audience.
The ultimate goal is less junk in individuals’ inboxes. This cuts inconvenience, increases productivity and allows more focus on what the recipients of emails really care about.
No, CASL will not work
Non-supporters of CASL feel that those who are spamming now will continue with their spamming practice, and new laws will do nothing to stop them. Also, much of the spam comes from outside of Canada, so they will be harder to prosecute when they violate CASL.
The bad points are that legitimate businesses may have to do a lot of work to become CASL compliant, while those that spam will just keep doing what they are doing. This means that organizations will be forced to spend time and money on getting up to speed with the CASL requirements, and the fines that could be inflicted, especially on small businesses that make a mistake, are too excessive.
Parts of the law are confusing and may be difficult for a lot of organizations to muddle through. Many also believe CASL is too broad in general.