Sharky’s Scuba Supply - Ottawa’s largest Scuba Diving Store

- doesn’t want to sell online
- want to get people in store and registering for training courses
- want internal staff to update the web site (lower cost of ownership)

Google ranking for:

Ottawa Scuba:
http://www.google.com/search?q=ottawa+scuba
&sourceid=navclient-ff&ie=UTF-8&rlz=1B3GGGL_enCA214CA214

Ottawa Scuba Diving:
http://www.google.com/search?hl=en&rlz=
1B3GGGL_enCA214CA214&q=ottawa+scuba+diving&btnG=Search

Scuba Diving Ottawa
http://www.google.com/search?q=scuba+diving+ottawa
&sourceid=navclient-ff&ie=UTF-8&rlz=1B3GGGL_enCA214CA214

Results:
- more traffic in store
- less call for information on courses… just course bookings
- customers come into store with printouts of the equipment they want to buy

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