In this chapter you learned the following:

• The importance of a user focused site.
• How to analyze your existing site.
• What to consider when building your site from scratch.
• How surveys will help you to learn what your site viewers are looking for.
• The importance of compelling content.
• The effective use of articles and blogs.
• How email marketing can boost your popularity and get more leads.
• How SEO can make your site a lead generating machine.
• The importance of email links.
• How to launch an email marketing campaign.
• Using opt-ins to add to your email marketing list.
• How to write a newsletter.
• The importance of speaking in plain language.
• Using freebies to get more leads.
• Revamping the Request Information Form.
• Additional ways to use surveys
• Why it’s important to have free reports.

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