SEO works by driving targeted traffic to your business website. If you are an independent broker and are the company’s only employee, then you are mainly just competing with other companies in your area, which is a difficult task in itself.

If you are an agent working for a large firm, you are not just dealing with competition from other brokerages in your area. You are also competing with the other real estate agents at your company.

It’s more than likely that your particular firm already has a comprehensive web page that allows users to search for listings and look for a real estate agent.

You have to find a way to stand out in the crowd so that people will specifically seek you out for assistance rather than you having to rely on the luck of the draw.

One such way for you to do that is to have your own web page that is linked to your firm’s site but also is searchable in the search engines.

This means that when people are researching real estate in your area, your personal web page will come up and you get the opportunity to convert them to clients.

You might work for a large firm that is so well known that you get what you feel is more than enough leads. The company’s web site might even have allotted a page for you, so you feel this is enough.

After all, why should you go through the time and expense for something that you already have and is working for you in a satisfactory manner? While this all may be true, consider this; what if you decide to go to another firm or open your own brokerage?

Don’t assume that your clients will remember your phone number or email address. Even if you send out an announcement, people may have moved or changed their email address.

Although you may have done a memorable job for them, if they call the real estate office that you formerly worked for and you are no longer there, they will be redirected to another real estate agent at that firm.

If they remember your name and try to search for you on the Internet and can’t locate you, then they will have no choice but to use another real estate agent.

Having your own searchable web site will enable those clients that you have lost contact with to find you easily. Even if you already have a web site and you carefully included your name in your URL, just because someone types your name into a search engine doesn’t mean your page will come up.

This is especially true if you have a common name such as John Smith. Many clients aren’t big on patience and will not be willing to sift through multiple sites just to find you. It’s up to you to make sure that you are easily accessible if you want to keep your client base in tact.

Utilizing Search Engine Optimization will ensure that your old clients can find you and new clients will be able to view your site and ask for your help.

This makes it worth the effort to take the time to create and optimize your web site so that you will be accessible to those who wish to do business with you.

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