Here’s where I give you friendly words of caution. Whenever a good thing comes along, there’s always going to be someone who tries to take advantage of it and spoils is for the people who prefer to do the right thing.

As I mentioned earlier, meta tags are not recognized by as many search engines as they used to be. The reason for this is because of those nefarious site owners who realized that they could stuff keywords in the invisible text.

Meta tags used to be one of the prime sources of information that search engines used to determine a page’s relevance and to rank it. Because of that, there were site owners who would try to buck the system by repetitiously adding keywords to the meta data.

The search engine spiders, being mere robots, would see all the keywords and rank the page higher than it should have been. Spiders may not be that smart but their human programmers are and they realized what was going on.

To combat it, they programmed the spiders to look for excessive amounts of keywords and instructed them to devalue the page. Some search engines have stopped using meta tags to determine a site’s relevance entirely.

Despite that, it still doesn’t hurt to include them in your site for the few search engines that do still recognize them. Just don’t make the mistake of repeating them over and over again in the invisible text.

The search engine spiders will have no problem with relegating your page to the abyss of non recognized sites.

Your Options...