Onpage Optimization refers to the SEO techniques that you use on your web site. This includes updating keywords and phrases and removing those that are no longer viable.

Updating content such as articles, blogs and other important information. If your site details property values and tax assessments in various areas of your region, then regularly updating those values and tax information is a part of SEO.

Offpage Optimization refers to those techniques that are done outside of your web site and some forms of onsite maintenance. These include determining your page ranking in the search engines and checking out what your competitors are doing on their sites.

You will want to view their HTML codes, and determine if using them on your own site will be helpful to you. It would also include removing links to sites that are no longer active and replacing them with ones that are

Finding out how many inbound links they have is also important when sizing them up. Having a lot of quality inbound links can raise their visibility with the search engines and garner them a higher page ranking.

How to discover how many sites link to your competitors and which sites they are will be discuss later on in this book.

Both onpage optimization and offpage optimization are both important in a successful SEO campaign.

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