Now it’s your turn to get to sit on the other side of the search engine table and do some comparison shopping on your own. Naturally since these are SEO consultants, you can be sure that they have their own optimized websites or at least they should.

Thanks to the knowledge that you gained from this book, you can take an inside look at how optimized their own site is. Making sure they didn’t employ any tricks to get to the top of the search engine ladder.

Still, even after you have studied the pages and feel secure in their optimization techniques, you will need to get references from them and actually take the time to check them out.

You can also visit the sites of trade organizations that list legitimate SEO consultants. One such organization is Search Engine Marketing Professionals Organization.

If you already know someone who has used an SEO firm and have gotten great success with their site because of them, then you can get the name of that firm and find out if they meet your specialized criteria.