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The “You’ve got mail” folks at America Online (AOL)
could also be telling users of AOL Search (search.aol.com),
“You’ve got results.”
For AOL customers, there is no need to step outside the AOL Search function
to get Google results because it uses Google’s
crawler-based index to provide similar and in some ways better results. Customers
not only get search results from the Web in general, but also from within AOL’s
massive content library. That gives you the capacity of two searches in one –
AOL and Google.
AOL Search’s external point of access does not provide links to internal
content and is primarily provided to extend the AOL brand and hopefully sign a
few visitors as customers.
Another thing to consider for AOL customers is that while AOL Search gives
Google-based results, it doe not provide access to other Google elements such
as cached web pages.
>> More on AOL and AOL Search
Here’s a quick look at the top Internet search engines:
| Search Engines
- Google
- All
The Web
- Yahoo!
- MSN
Search
- AOL
Search
- Ask
Jeeves
- Teoma
- HotBot
- Lycos
- AltaVista
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- Netscape
Search
- WiseNut
- Open
Directory
- Inktomi
- Looksmart
Additional Search Engine Resources
- Other
search engines
- Web
Site Directories
- Search
Engine Lists
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the return on investment (ROI) for online and offline marketing
initiatives. Our process of implementation is rooted in upfront research followed
by a measurement of success, ensuring that our strategies are on target and
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