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Direct Hit launched with a bang, winning the grand prize at
the 1998 MIT Entrepreneurship Competition. The search engine was lauded for breakthrough
search concepts in an increasingly crowded search engine market.
Direct Hit’s edge was that it based the relevancy and ranking of an Internet
site or web page on an analysis of all previous requests, searches and uses of
those sites by past users. This “Popularity Engine” meant that the
more people visited your site and the longer they stayed there, the higher your
ranking. The down side? Direct Hit was poor at identifying new sites or less-surfed
sites, even though they may have had more contextual relevancy to your search.
By the time Direct Hit was acquired by Ask
Jeeves in 2000 it had processed nearly one billion relevancy records.
Here is a growing archive of the search engine history:
- 2003
– Microsoft redux
- 2001 – Goodbye GoTo, hello
Overture
- 2000 – Some Web expertise
- 1999 – A winning
search concept
- 1999 – Now that’s fast!
- 1998 – Its a hit! DirectHit
- 1998 –
And in the other corner... MSN
- 1998 – And
in this corner… Google
- 1998
– The Open (source) Directory Project
- 1997 –
Ask Jeeves, the butler did it
- 1997 – GoTo,
What do I bid?
- 1996 – LookSmart
– the Australian connection
- 1996 – HotBot,
one hot bot!
- 1995/96 –
The Northern Light
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- 1995 – AltaVista
- 1995 –
The Meta-search
- 1994-95 –
InfoSeek
- 1994 – Lycos
- 1994 –
The WebCrawler
- 1994 – Yahoo!
- 1994 – A Galaxy
of web pages
- 1993 – The
birth of Excite
- 1993
- The Web’s oldest existing search engine
- 1993 – The
first web robot
- 1993 - Archie’s
pal, Jughead
- 1993
- Veronica, the grandmother of search engines
- 1989
- Archie, the grandfather of all search engines
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SalientMarketing is Search Engine Marketing and Market Research Firm.
Our staff of marketing and technology professionals deliver services that maximize
the return on investment (ROI) for online and offline marketing
initiatives. Our process of implementation is rooted in upfront research followed
by a measurement of success, ensuring that our strategies are on target and
exceed expectations. It's all about taking the guesswork of business success.
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