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LookSmart crossed the Pacific Ocean to the U.S. in July 1996,
with the formation of NetGet Ltd., a Delaware corporation formed to acquire the
business and intellectual property of HomeBase Directories, a company formed in
Australia by Evan Thornley and Tracey Ellery in 1995. At that time, Readers’
Digest Association was the majority shareholder.
For the next 12 months, work was focused on building one of the most extensive
online directory services during which time NetGet was renamed LookSmart.
The head office was relocated from Melbourne to San Francisco and by late 1997,
the LookSmart directory was up and running and drawing significant amounts of
traffic.
LookSmart became one of the most heavily-licensed directory services by other
search engine providers and is one of the leading paid-insertion directories on
the Internet.
Here is a growing archive of the search engine history:
- 2003
– Microsoft redux
- 2001 – Goodbye GoTo, hello
Overture
- 2000 – Some Web expertise
- 1999 – A winning
search concept
- 1999 – Now that’s fast!
- 1998 – Its a hit! DirectHit
- 1998 –
And in the other corner... MSN
- 1998 – And
in this corner… Google
- 1998
– The Open (source) Directory Project
- 1997 –
Ask Jeeves, the butler did it
- 1997 – GoTo,
What do I bid?
- 1996 – LookSmart
– the Australian connection
- 1996 – HotBot,
one hot bot!
- 1995/96 –
The Northern Light
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- 1995 – AltaVista
- 1995 –
The Meta-search
- 1994-95 –
InfoSeek
- 1994 – Lycos
- 1994 –
The WebCrawler
- 1994 – Yahoo!
- 1994 – A Galaxy
of web pages
- 1993 – The
birth of Excite
- 1993
- The Web’s oldest existing search engine
- 1993 – The
first web robot
- 1993 - Archie’s
pal, Jughead
- 1993
- Veronica, the grandmother of search engines
- 1989
- Archie, the grandfather of all search engines
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Our staff of marketing and technology professionals deliver services that maximize
the return on investment (ROI) for online and offline marketing
initiatives. Our process of implementation is rooted in upfront research followed
by a measurement of success, ensuring that our strategies are on target and
exceed expectations. It's all about taking the guesswork of business success.
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