Northern Light was to the search engine world what Apple was
to the computer world. Shortly after its launch, Northern light like Apple, developed
a fanatical following, but held a relatively small market share compared to the
likes of Lycos and AltaVista.
Northern Light was created by David Seuss in Cambridge, Massachusetts, to
sell custom search engine to corporations. However a free free, commercial search
engine offering is what made Northern Light shine brightly among computer users
ranging from academic researchers to information technology professionals. Its
search methodology because it was more sophisticated than other search engines,
organizing search results in specific folders labeled by subject.
Northern Light ran through $70 million in venture capital and financing before
being bought by Chicago-based Internet conglomeration Divine Inc. for $16 million
in 2002, which subsequently went bankrupt. Seuss bought Northern Light’s
assets at a bankruptcy auction for $81,000 in 2003 and relaunched the search engine
Here is a growing archive of the search engine history:
– Microsoft redux
- 2001 – Goodbye GoTo, hello
- 2000 – Some Web expertise
- 1999 – A winning
- 1999 – Now that’s fast!
- 1998 – Its a hit! DirectHit
- 1998 –
And in the other corner... MSN
- 1998 – And
in this corner… Google
– The Open (source) Directory Project
- 1997 –
Ask Jeeves, the butler did it
- 1997 – GoTo,
What do I bid?
- 1996 – LookSmart
– the Australian connection
- 1996 – HotBot,
one hot bot!
- 1995/96 –
The Northern Light
- 1995 – AltaVista
- 1995 –
- 1994-95 –
- 1994 – Lycos
- 1994 –
- 1994 – Yahoo!
- 1994 – A Galaxy
of web pages
- 1993 – The
birth of Excite
- The Web’s oldest existing search engine
- 1993 – The
first web robot
- 1993 - Archie’s
- Veronica, the grandmother of search engines
- Archie, the grandfather of all search engines
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