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Sometimes a web search can be like pulling teeth, other times you feel like
you hit the jackpot.
But that winning feeling took on a completely new meaning when iWon
launched a search site in October 1999 that combined searching with the feeling
of playing an online slot machine. iWon isn’t really a search engine, but
a front end interface that lets users enter search criteria, then iWon’s
servers send out a search request to several search services.
The differentiator between iWon and the other sites is the marketing spin.
In this case, a chance to win a piece of $27 million a year ranging from daily
$10,000 prizes to $10 million on tax day.
Founders Bill Daugherty and Jonas Steinman call iWon a marketing company first
and a technology company second. With an initial $100 million backing from CBS
and a rapid rise and a loyal following, iWon quickly became one of the Internet’s
top portals. By the end of 2003, more than 250,000 people had claimed in excess
of $57 million in prize money.
Here is a growing archive of the search engine history:
- 2003
– Microsoft redux
- 2001 – Goodbye GoTo, hello
Overture
- 2000 – Some Web expertise
- 1999 – A winning
search concept
- 1999 – Now that’s fast!
- 1998 – Its a hit! DirectHit
- 1998 –
And in the other corner... MSN
- 1998 – And
in this corner… Google
- 1998
– The Open (source) Directory Project
- 1997 –
Ask Jeeves, the butler did it
- 1997 – GoTo,
What do I bid?
- 1996 – LookSmart
– the Australian connection
- 1996 – HotBot,
one hot bot!
- 1995/96 –
The Northern Light
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- 1995 – AltaVista
- 1995 –
The Meta-search
- 1994-95 –
InfoSeek
- 1994 – Lycos
- 1994 –
The WebCrawler
- 1994 – Yahoo!
- 1994 – A Galaxy
of web pages
- 1993 – The
birth of Excite
- 1993
- The Web’s oldest existing search engine
- 1993 – The
first web robot
- 1993 - Archie’s
pal, Jughead
- 1993
- Veronica, the grandmother of search engines
- 1989
- Archie, the grandfather of all search engines
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SalientMarketing is Search Engine Marketing and Market Research Firm.
Our staff of marketing and technology professionals deliver services that maximize
the return on investment (ROI) for online and offline marketing
initiatives. Our process of implementation is rooted in upfront research followed
by a measurement of success, ensuring that our strategies are on target and
exceed expectations. It's all about taking the guesswork of business success.
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