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One of the giants, Google was founded in 1998 and quickly
rose to be a giant, offering a range of search services. Its success has been
an example of special software robots (spiders or retrievers) that can retrieve
information from web pages. Google’s recent acquisition of Deja.com has
further increased its capabilities to provide a respected image search engine
that includes more than 250 million images. It was recently rated by respected
B2B Magazine as the #1 business to business website.
"The perfect search engine," says Google co-founder Larry
Page, "would understand exactly what you mean and give back exactly
what you want." Given the state of search technology today, that's a far-reaching
vision requiring research, development and innovation to realize. Google is committed
to blazing that trail. Though acknowledged as the world's leading search technology
company, Google's goal is to provide a much higher level of service to all those
who seek information, whether they're at a desk in Boston, driving through Bonn,
or strolling in Bangkok.
To that end, Google has persistently pursued innovation and pushed the limits
of existing technology to provide a fast, accurate and easy-to-use search service
that can be accessed from anywhere. To fully understand Google, it's helpful to
understand all the ways in which the company has helped to redefine how individuals,
businesses and technologists view the Internet.
The Google Philosophy
- Focus on the user and all else will follow.
- It's best to do one thing really, really well.
- Fast is better than slow.
- Democracy on the web works.
- You don't need to be at your desk to need an
answer.
- You can make money without doing evil.
- There's always more information out there.
- The need for information crosses all borders.
- You can be serious without a suit.
- Great just isn't good enough.
What Lies Ahead
Google's pursuit of the perfect search engine has lead down many interesting
paths, not all of which were obvious at the outset. Spell checking, automatic
result translation, image search and integration into automobile internet systems
all flowed from Google's goal of making information available to everyone, anytime,
anywhere. As Google continues to innovate and iterate on its breakthrough technology,
expect more improvements in the way you find information - or information finds
you. Whatever is to come in the way of search technology, you can be assured that
Google is working to make it faster, more accurate and even easier to use.
* Source: 2003 Google.com
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