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Google is a business, and a profitable one. The revenue the
company generates is derived from offering its search technology to companies
like Yahoo!
and the WashingtonPost.com and from based on keyword targeting. However, you may
have never seen an ad on Google. That's because Google does not allow run-of-site
ads that appear indiscriminately on every page of our results. Every ad shown
must be relevant to the results page on which it is displayed, so only certain
searches produce sponsored links above or to the right of the results. Google
firmly believes that ads can provide useful information if, and only if, they
are relevant to what you wish to find.
Google has also proven that advertising can be effective without being flashy.
Google does not accept pop-up advertising or rich media ads. Text ads that are
properly keyword-targeted draw much higher clickthrough rates than flashing banner
ads appearing randomly. Google's maximization group works with advertisers to
improve clickthrough rates over the life of a campaign, because high clickthrough
rates are an indication that ads are relevant to a user's interests. To make it
easier for smaller advertisers to take advantage of this highly targeted medium,
Google introduced AdWords a self-service advertising program that enables a business
to display keyword-targeted ads within minutes, using only a credit card.
Advertising on Google is always clearly identified as a "Sponsored Link."
It is a core value for Google that there be no compromising of the integrity of
their results. They never manipulate rankings to put their partners higher in
their search results. No one can buy better PageRank.
Their users trust Google's objectivity and no short-term gain could ever justify
breaching that trust.
The Google Philosophy (back to Google
Overview)
- Focus on the user and all else will follow.
- It's best to do one thing really, really well.
- Fast is better than slow.
- Democracy on the web works.
- You don't need to be at your desk to need an answer.
- You can make money without doing evil.
- There's always more information out there.
- The need for information crosses all borders.
- You can be serious without a suit.
- Great just isn't good enough.
* Source: 2003 Google.com
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