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It's best to do one thing really, really well - Google
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Google does search. Google does not do horoscopes, financial advice or chat. With 50 Ph.D.s and the largest research group in the world focused exclusively on solving search problems, Google knows what it does well and how it could be done better. Through continued iteration on difficult problems, Google has been able to solve complex issues that stymie others and provide continuous improvements to a service already considered the best on the web. Innovations like Google's spell checker and the Google Toolbar, which enables users to search using Google from any website, make finding information a fast and seamless experience for millions of users. Google's entire staff is dedicated to creating the perfect search engine and work tirelessly toward that goal.

The Google Philosophy (back to Google Overview)

  1. Focus on the user and all else will follow.
  2. It's best to do one thing really, really well.
  3. Fast is better than slow.
  4. Democracy on the web works.
  5. You don't need to be at your desk to need an answer.
  6. You can make money without doing evil.
  7. There's always more information out there.
  8. The need for information crosses all borders.
  9. You can be serious without a suit.
  10. Great just isn't good enough.

* Source: 2003 Google.com


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